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Mobile Ad Spending Grows 105% in 2013

Mobile Advertising

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Read →

Social Networking Stats: Twitter Has 100 Million Daily Active Users, #RLTM Scoreboard

Mobile accounts for 65% of Twitter's revenue

Twitter publicly filed its IPO this week, and released a number of noteworthy statistics, including monthly active users, mobile users, international users, and mobile ad revenue. Get up to date with Twitter’s new stats and check out the #RLTM Scoreboard for the latest on other social networks. Read →

Social Networking Stats: Facebook To Earn 3 in 10 Mobile Display Dollars, #RLTM Scoreboard

Facebook mobile display ads

A new forecast by eMarketer reveals that US mobile advertising spending grew 178% last year to $4.11 billion, and is projected to rise another 77% to $7.29 billion in 2013. The top player in this space is Google – but Facebook is in the lead for mobile display ad revenue. Read →

Mobile To Account for 53% of Twitter’s Ad Revenue in 2013

Mobile ad revenues play big role for Twitter

A revised forecast for advertising spending on Twitter estimates the site will earn close to $1 billion in 2014, according to eMarketer. This year, Twitter will earn $582.8 million in global ad revenue; 53% of that will come from mobile advertising. The estimate shows marked growth in earnings from mobile advertising, which accounted for “virtually no ad revenue” back in 2011. Read →

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