A revised forecast for advertising spending on Twitter estimates the site will earn close to $1 billion in 2014, according to eMarketer. This year, Twitter will earn $582.8 million in global ad revenue; 53% of that will come from mobile advertising. The estimate shows marked growth in earnings from mobile advertising, which accounted for “virtually no ad revenue” back in 2011. Read →
Facebook reported its Q4 results for 2012 on Wednesday, boasting a 40% fourth-quarter revenue jump. The social networking giant also saw its strongest quarterly advertising growth for all of 2012, most likely a result of increased mobile business and new advertising tools to help target consumers effectively. Read →
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Read →
Click-through rates for ads on Facebook’s mobile newsfeed are surpassing those for similar ads on Twitter. Why are Facebook’s mobile ads working so well? Also check out the latest social networking stats on the #RLTM Scoreboard. Read →
Facebook mobile ads have higher click-through rates than desktop ads, according to early research from SocialCode. Then look at this week’s #RLTM Scoreboard for the latest social networking stats. Read →
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