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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

Social Media News Ticker

Tumblr introduces ads into the “what’s trending” section, Twitter announces “tailored audiences,” and Apple acquires social media analytics firm Topsy (wait, what?!). And a few more social media updates: Read →

Social Networking Stats: Mobile Accounts For 40% of YouTube Views, #RLTM Scoreboard

YouTube on its way to becoming 'mobile-first'

This week, YouTube CEO Larry Page announced that 40% of YouTube’s traffic comes from mobile (including both phones and tablets). That’s a significant increase from 25% last year, and just 6% in 2011. Read →

Social Media News Ticker: Twitter Debuts Emergency Alerts Service, Partners With CBS and NFL

Social Media News Ticker

Facebook tweaks News Feed to show more relevant ads, Pinterest adds ‘article’ pins, YouTube cleans up its comments, and more….Check out this week’s summary of all the latest social media news: Read →

Social Networking Stats: 74% of Marketers Now Spend on Facebook Ads, #RLTM Scoreboard

Facebook advertising

A new survey from Advertising Age reveals that, over the last 15 months, “Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending.” While 80% or more of respondents have consistently named Facebook as a marketing channel, advertising on the social network has seen a big increase. A significant portion of this uptick may be due to the introduction of Facebook’s mobile ad offering. Read →

Mobile To Account for 53% of Twitter’s Ad Revenue in 2013

Mobile ad revenues play big role for Twitter

A revised forecast for advertising spending on Twitter estimates the site will earn close to $1 billion in 2014, according to eMarketer. This year, Twitter will earn $582.8 million in global ad revenue; 53% of that will come from mobile advertising. The estimate shows marked growth in earnings from mobile advertising, which accounted for “virtually no ad revenue” back in 2011. Read →

Social Networking Stats: Mobile Accounts for 23% of Facebook Ad Revenue, #RLTM Scoreboard

Mobile Ads Account for 23% of Facebook Total Ad Revenue

Facebook reported its Q4 results for 2012 on Wednesday, boasting a 40% fourth-quarter revenue jump. The social networking giant also saw its strongest quarterly advertising growth for all of 2012, most likely a result of increased mobile business and new advertising tools to help target consumers effectively. Read →

US Mobile Ad Spending Will Top $4 Billion in 2012

Automotive Industry Leads Growth in Mobile Ads

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Read →

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

Facebook's Mobile Ads More Effective Than Twitter's

Click-through rates for ads on Facebook’s mobile newsfeed are surpassing those for similar ads on Twitter. Why are Facebook’s mobile ads working so well? Also check out the latest social networking stats on the #RLTM Scoreboard. Read →

Social Networking Stats: Facebook Mobile Ads Have Higher Click-Through Rates, #RLTM Scoreboard

Facebook Ads Are Most Expensive in Russia, Japan and the U.S.

Facebook mobile ads have higher click-through rates than desktop ads, according to early research from SocialCode. Then look at this week’s #RLTM Scoreboard for the latest social networking stats. Read →

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