New research from comScore shows that UK smartphone owners ages 18-24 have a higher recall of mobile advertising, at 38% vs. 26.5% of smartphone users overall. This age group is also significantly more likely to see in-game ads on mobile, click on social networking advertisements and to receive coupons or deals through social networking. Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Twitter, Facebook, LinkedIn, Tumblr and Google: Read →
A new study by Twitter found that those who use the platform primarily via mobile tend to be more engaged than the average Twitter user. While 60% of Twitter’s 200 million active users access the service through mobile at least once per month, the “mobile-first” users are on the platform more often, interact more with tweets and follow more brands. Read →
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Read →
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Read →
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way? Read →
Twitter takes the lead in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. But by next year, Facebook will beat out Twitter “by a significant margin.” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Read →
Click-through rates for ads on Facebook’s mobile newsfeed are surpassing those for similar ads on Twitter. Why are Facebook’s mobile ads working so well? Also check out the latest social networking stats on the #RLTM Scoreboard. Read →
A recent study by Millennial Media revealed that only 40% of mobile advertising campaigns in October 2011 were targeted, while the remaining 60% had a broader reach. Two-thirds (66%) of the targeted campaigns were based on location, and the other 34% were targeted based on behavior and demographics. Read →
A new survey by the Interactive Advertising Bureau confirms that mobile advertising platforms are being adopted rapidly by marketers. The most striking data: 72% (nearly three-quarters) of survey respondents are looking to increase their mobile advertising budget over the next two years, and 35% expect to increase mobile ad spending by over 50 percent in that same timeframe. Read →
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