A February 2011 survey by Harris Interactive and TRUSTe reveals significant concerns about privacy and data security for US smartphone owners. 38% of US smartphone owners list privacy as their primary concern, while 26% list security as their primary concern. Read →
Last week, Twitter marked the end of the first quarter by tweeting out updated Q1 stats for 2011. See the latest percentage increases for for tweets per day, account signups, and mobile app users. Read →
A new study released by L2 measures how affluent Gen Y consumers use media and how they interact with brands through media. Digital media is easily in the lead, with traditional media channels trailing significantly behind in most areas. If brands want to succeed, they will have to concentrate more on improving their own websites, social [...] Read →
A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social [...] Read →
Mobile app investment should grow significantly this year, according to a report from DM2PRO and Quattro Wireless. Fewer than one-half of marketers created either a mobile or social app in 2009, but most plan to invest in a mobile app this year. The iPhone is the platform of choice, followed by Android. Among those marketers who [...] Read →