Mobile video – coupled with digital rewards – yielded impressive results in Conair’s recent mobile campaign. While many brands are still looking for the right way to delve into mobile, the hair styling appliance brand earned 800,000 views by offering consumers an incentive to view a mobile video ad. Read →
Outdoor clothing retailer SmartWool recently found success in mobile and social marketing by allowing fans to tell their stories as part of a holiday campaign. For the second year in a row, SmartWool ran their ‘Share the Joy’ campaign: fans pick Facebook friends that might appreciate SmartWool gifts, and if those friends are chosen, the original fan receives a SmartWool gift as well. The 2012 holiday campaign saw not only an impressive jump in entries, but also a huge increase in mobile and desktop daily likes. Read →
Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →
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