Today Walgreens launched a new, exclusive mobile coupon program with Foursquare. The campaign will deliver instant savings directly to customers checking in (via Foursquare) at any Walgreens location nationwide. Walgreens – which claims the largest Foursquare following in the US for a retailer – is the first and only retailer (so far) to launch this kind of partnership. Read →
67% of mobile users agree that location-based coupons are “very convenient and useful” according to a recent survey of 348 smartphone and tablet users conducted by Prosper Mobile Insights, 42% of whom have used their smartphone or tablet as a coupon–scanning a bar code from their screen, showing a text message or promo code to a cashier, etc. That’s in spite of the fact that 45% of respondents agreed that they were “concerned about security issues and my location being tracked.” Read →
Recent data from eMarketer measures current and projected growth of mobile coupon use in the US. Mobile coupon users will nearly double between now and 2013, and use will rise even more dramatically among smartphone owners. Read →
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