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Location-Based Services: The #1 Most-Wanted Mobile Feature. Here’s Why. (Research)

Small Business Marketing Lags Behind With Integrating Mobile

People want to be found. Among the key findings from this year’s just-released TNS annual Mobile Life study, which explores mobile use among 48,000 people in 58 countries: the majority of people around the world now recognize the value of sharing their location to benefit from a range of services. Access to location-based services is the mobile feature projected to grow the most on a global basis: 62% of those who don’t yet use the location-based services want them. Read →

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