A new study by MediaBrix reveals that advertisers receive engagement rates of around 20% (on average) from social and mobile gaming ads – much higher than engagement rates for Facebook brand pages or pre-roll online video ads. Read →
Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to a new eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. Read →
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a young adult audience (under 45 years old) and to “engage this game’s huge fan base,” Teri Hill, media manager at Lexus, told Adweek. Read →
While US video game sales revenues grew slightly between 2009 and 2011, the revenues for computer and console games shrank over the same time period. Why? The increasingly popularity of games delivered via mobile apps, social networks and other downloads, according to recent data from the Entertainment Software Association. Read →
In the last few years, gaming has moved rapidly in the direction of shorter, simpler games played via social networks and mobile devices. Mobile gaming has more users and is growing more rapidly than any other gaming platform in the US, according to new data from eMarketer. And social gaming is growing more rapidly than social networking use. Read →
Mobile social networking is booming: one-third of US consumers will log onto social networking sites via mobile devices at least once per month by 2014, according to new estimates from eMarketer. That’s nearly 43% of mobile phone users – and the vast majority of them will be using a smartphone to access social networks. Read →
According to comScore’s newly released overview of mobile gaming across the five leading European markets – France, Germany, Italy, Spain and the UK – the number of smartphone users in these countries playing games (at least once per month) increased 55% since last year. The number of mobile social gamers increased 42% in the last six months. Read →
