Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. The brand is targeting a younger demographic with this mobile, social media oriented experience. Read →
Blippar, the augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. Read →
Mobile marketing – including mobile websites, applications and QR codes – have been adopted by 45% of businesses, according to a global survey by email marketing service provider Strongmail. And out of the businesses that have not embraced mobile marketing, 75% plan to do so within a year or more. Read →
American Eagle’s latest campaign for its aerie label is a great example of using mobile to drive traffic to the brand’s social presence. To celebrate reaching 1 million “likes” on Facebook, aerie sent an SMS message with a free shipping offer to encourage even more customers to become fans of the brand on Facebook and to shop on the mobile site. Read →
A recent survey by artegic looks at the growth of mobile social networking in Germany, where eMarketer estimates there are 25.7 million social network users. Predicting a 13.7% rise to 29.2 million social networkers in Germany by the end of 2012, social networks will soon reach over half of Germany’s internet users (one-third of the total population). Read →
Most small businesses are no stranger to social media marketing, and a recent Constant Contact survey details which social tools small businesses are using, the effectiveness of these tools, and the perceived barriers to social media adoption – with comparisons to a similar survey in spring of 2011. 81% of small businesses reported using social media to market their businesses, up from 73% in spring 2011. Read →
Cadbury has taken interactive packaging a step further by incorporating an augmented reality game – using blippar, a new smartphone app – on its chocolate bars. According to Wired, it’s the “World’s first official AR game triggered by, and played off product packaging.” Read →
New data from comScore for the three months ending June 2011 measures the demographics of viewers of TV and mobile video via smartphones in the US. Over 16 million mobile users in the U.S. watched TV or video on their phones. The mobile video viewing audience is dominated by males at 62%, while only 38% of those watching via mobile phone are female. Read →
If you were at #RLTM Realtime NY 11 on Monday, you may have participated in a The Halo Group’s “Realtime Marketing Reality Check” survey. The survey focuses on how rapidly companies are adopting emerging technologies. The survey itself was conducted via an emerging technology, with #RLTM attendees snapping a QR code to participate. 40% of respondents say they plan to create marketing campaigns around QR codes, shortcodes or other forms of mobile marketing. Read →
A poll by Mashable and Effie Worldwide reveals that 70% of marketers plan to increase their social media budget by more than 10% this year. The primary social media goal for these marketers is to increase Facebook “Likes.” Read →
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