New data from comScore for the three months ending June 2011 measures the demographics of viewers of TV and mobile video via smartphones in the US. Over 16 million mobile users in the U.S. watched TV or video on their phones. The mobile video viewing audience is dominated by males at 62%, while only 38% of those watching via mobile phone are female. Read →
Recent data from comScore measured the sources of web traffic in 13 countries, with computers (not surprisingly) well in the lead – they account for at least 93% of web traffic among these countries. The U.S. had the most traffic coming from non-computer devices (including mobile phones, tablets, etc), and the non-computer device of choice varied significantly among the countries surveyed. Read →
Mobile phones are still on the rise in the US, and mobile users are steadily consuming more and more media content. Social networking showed the greatest increase (46%) year-over-year among all mobile content categories, according to recent data from comScore. As of March 2011, nearly 64 million users are accessing social networks via mobile. Read →
The e-tailing group recently released a study of the online buying habits of mobile consumers. Results show that tablet owners are using their mobile device for e-commerce significantly more than smartphone owners; one in ten tablet owners use the device to browse or buy online every day, vs. only 6% of smartphone owners. Read →
Do you ‘feel more naked without a phone than without a wallet?’ According to a recent survey by MasterCard, 65% of 18-34 year-olds do, vs. only 34% of those 35 and older. However, as NFC payments – already fairly mainstream in Japan – continue to gain popularity, cell phones and wallets may soon be synonymous. Read →
A comScore report reveals that social media usage via mobile has experienced rapid growth in the UK within the past year. Read →
A small study (84 students) conducted at the University of Pennsylvania yields some interesting results about the use of mobile phones (calling and texting), email, and Facebook among college students. Students were asked which of the above services they would rather give up for a week. Read →
A report released this month by eMarketer projects that the number of mobile phone web users in Western Europe (EU-5) will double from 2010 to 2015, reaching 94 million. Over one-third (35%) of mobile phone users will be using the web via mobile by 2015. Read →
New data released yesterday from SlideRocket shows that the growth of mobile presentations has “skyrocketed” in 2011 with a 640% increase. One of every ten presentations is now viewed via mobile device, with Apple products leading the pack as the device of choice. Read →
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