A new report from Global Web Index found a rise in active engagement across all social platforms worldwide, with Twitter experiencing the fastest growth. Read →
New research from comScore shows that UK smartphone owners ages 18-24 have a higher recall of mobile advertising, at 38% vs. 26.5% of smartphone users overall. This age group is also significantly more likely to see in-game ads on mobile, click on social networking advertisements and to receive coupons or deals through social networking. Read →
Mobile social networking is continuing to grow at a fast pace in the US. By 2014, nearly half of the US mobile population will use mobile social networking, according to eMarketer estimates. While the rate of growth is slowing – down to 40% this year, from 50% last year – it will stay in the double digits through 2014 (with 18%). Read →
Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Read →
Out of the top three social networks in the EU5, Twitter and LinkedIn have seen the greatest growth in mobile over the past year, according to new data from comScore. The analysis also shows that growth rates from mobile users accessing social networks far outpaces growth rates of computer users on social networks. Read →
Mobile social networking is booming: one-third of US consumers will log onto social networking sites via mobile devices at least once per month by 2014, according to new estimates from eMarketer. That’s nearly 43% of mobile phone users – and the vast majority of them will be using a smartphone to access social networks. Read →
A recent survey by artegic looks at the growth of mobile social networking in Germany, where eMarketer estimates there are 25.7 million social network users. Predicting a 13.7% rise to 29.2 million social networkers in Germany by the end of 2012, social networks will soon reach over half of Germany’s internet users (one-third of the total population). Read →
Monthly active users of Facebook’s mobile apps have recently passed 300 million, meaning that 37.5% of Facebook’s 800 million user base are now accessing the social network via mobile apps. Read →
A recent comScore study analyzed the use of social networks and blogs via mobile among EU smartphone users. Averaged over three months ending in October 2011, over 45% of EU smartphone users accessed a social networking site or blog. Read →
New data from comScore measures the number of UK mobile users accessing social networks or blogs via their mobile device. In September 2011, 35% (or 17 million) of the total UK mobile audience accessed social networking sites or blogs via mobile. The majority of these mobile social networkers – 57% – accessed social networks on a daily basis. Read →
