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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

Mobile Video on the rise

21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. Read →

76% of Mobile Video Ads Are Viewed In-App [Study]

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. Read →

Brands Account for 40% of Most-Shared Instagram Videos

Brands Account for 40% of Most Shared Instagram Videos

Marketing tech company Unruly examined the 1,000 most shared Instagram videos over a one month period – and found that 40% of them come from brands. Read →

Social Networking Stats: Mobile Accounts For 40% of YouTube Views, #RLTM Scoreboard

YouTube on its way to becoming 'mobile-first'

This week, YouTube CEO Larry Page announced that 40% of YouTube’s traffic comes from mobile (including both phones and tablets). That’s a significant increase from 25% last year, and just 6% in 2011. Read →

Conair Mobile Campaign Earns 800K Completed Video Views

Conair mobile video SMALL

Mobile video – coupled with digital rewards – yielded impressive results in Conair’s recent mobile campaign. While many brands are still looking for the right way to delve into mobile, the hair styling appliance brand earned 800,000 views by offering consumers an incentive to view a mobile video ad. Read →

Mobile Video: 92% of Viewers Share Content

Mobile Advertising

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Read →

Over 50% Of Americans Watch Videos Online

Over 50% of Americans Watch Videos Online

Over half of the American population views videos online, and many are doing so via mobile. According to new research by eMarketer, projected growth will bring US online video viewers to 60% of the general population and 76% of internet users by 2015. Read →

Mobile Video Demographics: 65% Young, 62% Male

Mobile Video Watching is Male-Dominated

New data from comScore for the three months ending June 2011 measures the demographics of viewers of TV and mobile video via smartphones in the US. Over 16 million mobile users in the U.S. watched TV or video on their phones. The mobile video viewing audience is dominated by males at 62%, while only 38% of those watching via mobile phone are female. Read →

Half of US Smartphone Users Access Social Networks Daily via Mobile

Mobile Internet Use Catching Up With PC Internet Use

Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →

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