Mobile video – coupled with digital rewards – yielded impressive results in Conair’s recent mobile campaign. While many brands are still looking for the right way to delve into mobile, the hair styling appliance brand earned 800,000 views by offering consumers an incentive to view a mobile video ad. Read →
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Read →
Mobile social networking is booming: one-third of US consumers will log onto social networking sites via mobile devices at least once per month by 2014, according to new estimates from eMarketer. That’s nearly 43% of mobile phone users – and the vast majority of them will be using a smartphone to access social networks. Read →
Over half of the American population views videos online, and many are doing so via mobile. According to new research by eMarketer, projected growth will bring US online video viewers to 60% of the general population and 76% of internet users by 2015. Read →
New data from comScore for the three months ending June 2011 measures the demographics of viewers of TV and mobile video via smartphones in the US. Over 16 million mobile users in the U.S. watched TV or video on their phones. The mobile video viewing audience is dominated by males at 62%, while only 38% of those watching via mobile phone are female. Read →
Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →
BrightRoll just released the data from a survey of 100 ad agency executives and media buyers on their spending patterns and sentiments toward online video advertising. Six in ten ad agency executives believe online video ads are as effective (31%) or more effective (30%) than television ads. Read →
A recent Nielsen report indicates that the number of US consumers watching mobile video increased 40% year over year in Q3 and Q4 2010, bringing total US mobile video viewers to nearly 25 million by the end of 2010. eMarketer compiled data from the Nielsen report and a survey from QuickPlay Media to reveal more interesting mobile video stats. Read →
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →
In partnership with Ripcode, MySpace will now let users download videos they’ve uploaded or marked as favorites to their mobile device, including premium content on branded channels, such as TMZ, National Hockey League, National Geographic, The Onion and others. Read →
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