Tag Archives: mobile

10 Reasons That Prove Email Marketing Should Be Your Top Priority

10 Reasons That Prove Email Marketing Should Be Your Top Priority
By Michelle Hummel

People tend to think email marketing does not get the same attention as social media. However, what people don’t realize is it proves to be one of the most effective direct means of growing your business.


 
10 Reasons That Prove Email Marketing Should Be Your Top Priority:

1. Email Use
With over 3.2 billion email accounts in the world today, 95% of the world’s population have direct access and 91% check their emails at least once a day. Email is an integral part of our daily lives and no one can really quit emailing.

2. Reach
The idea of reach for email is completely different than social media. For social networking, reach refers to the number of followers and likes who have seen your message. With email, reach is determined by whether the person has opened it or not. Research shows 18% of emails are blocked and 4% are delivered to the junk or spam folder. However, on Facebook, 74% of the messages are missed. Therefore email proves to be more reliable.

3. Life Span
75% of Facebook posts last around 2 hours while the life of a tweet is just 5 minutes. However, an email stays in your inbox and it requires an additional action, even if you want to delete it.

4. Return on Investment
As per the Email Marketing Benchmark Report of 2014, 60% of marketers stated that email marketing produces ROI. For every $1, the standard return on email marketing is $44.24.

5. Analytics
Email has set up solid metrics that have served as the standard for many years. Open Rates, Unsubscribes and Growth can be easily tracked with sales and profits. With a simple formula, you can determine the value of your email subscribers.

6. Engagement
People don’t usually talk about email and engagement in the same sentence. However, emails are excellent engagement vehicles and can serve as a two-way street. Best practice is not to send emails with a no-reply address. Be sure you make it easy for your customers to communicate with you.

7. Integration
The best part is that social media and email are friends. Many services allow you to post your email messages out to various social networks. This connection is great for business growth and helps in establishing cross platform initiatives.

8. Promotional
Around 77% of people prefer to get promotional content via email, while only 4% prefer it via Facebook and LinkedIn. Facebook is viewed as a platform for establishing connections and to interact with family and friends. Emails are perceived differently, mainly due to its privacy and simplicity. In a recent survey, 70% of recipients stated that they have used discounts and promotional coupons received in promotional emails.

9. Mobility
Litmus stated that 66% of Gmail inboxes are accessed via mobile phones. A major number of transactions will be done online, and mobile email amounts to 13% of it. Smart marketers have learned how to embrace email and carve out a whole new channel to promote their products.

10. Personalization
Email has the power to send promotional content to hundreds of people at one time while still maintaining the same standards of personalization.

In conclusion, Email marketing has proven to be a networking channel that can truly help you establish a valued relationship between you and your subscriber.

Michelle Hummel is a passionate internet marketer with over 10 years of successful online business development, sales and marketing experience. She also holds a valuable internet marketing degree; however, with the ever-changing world of web marketing, she strives to learn something new every day. Michelle travels nationwide to share her wisdom and provide social media keynotes with in-depth training. She is writing a book titled: “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media.”

E!’s Instagram Wall Brings Social TV To A New Level

We’ve all seen plenty of news about Twitter and social TV — but what about Instagram? Last week, E! News and E! Online announced a move into uncharted territory: using Instagram for social TV.  Known by many for its coverage of the red carpet at award shows, the entertainment channel has now created an “Instagram Wall” to showcase top celebrity accounts on Instagram.

E!'s Instagram Wall - The 10 Hottest Celebrities

The 10 Hottest Celebrities on E!’s Newly Launched ‘Instagram Wall’

Using its own scoring system, E! will “dynamically” rank the top 200 celebrities on Instagram.  The just-launched Instagram Wall is available 24 hours/day on E! Online and “featured regularly on air” (Lost Remote).

The Instagram Wall features:

  • the E! Social Score, which “determines the true popularity of content,” tracks the top 200 celebrities and shows the most viral photos in real time
  •  a Trending Hub, surfacing the most popular photos of the day in addition to the top 10 trending celebrities on Instagram
  • an Activity Section: this feature sorts photos based on popular or event driven hashtags (like #TBT), and also contextualizes content around big pop culture moments
  • a Top 200 Celebrities view “that lets users explore the full breadth and depth of content within the Instagram Wall”

On the air, the E! News team can interact with the ‘Instagram Wall’ through a touchscreen monitor. Online, responsive design allows users to access the Wall’s content from any device.

Here’s a look at how it works:

It’s a fun, innovative concept – who do you think will try it next?

80% of Twitter’s Ad Revenue Comes From Mobile

Twitter's Q1 2014 resultsTwitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile (VentureBeat).

However, user growth was disappointing for the platform. Twitter added 14 million monthly active users, and only 3 million of those in the U.S.  To compare total numbers, Facebook has 202 million monthly users in the U.S. vs. Twitter’s 57 million.

New users outside the U.S. are not as lucrative for the company. Ad revenue per thousand timeline views is $3.47 for U.S. users, but only $0.61 for international users.  However, overall ad revenue per thousand timeline views did rise significantly for the company, up 96% to $1.44 (AdAge).

If user growth continues to stall, how long will Twitter’s ad revenues stay on the rise?

Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 183 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Facebook Tops One Billion Mobile Users, Messenger Reaches 200 Million Users

Facebook tops one billion users on mobileOn Wednesday, Facebook announced that more than one billion users now access the social network on mobile devices every month.

This milestone was followed by more good news for Facebook: revenue is up 72% from Q1 2013, and 59% of advertising revenue comes from mobile devices, nearly double the 30% from Q1 2013.

During the same quarterly earnings call, Facebook CEO Mark Zuckerberg also announced another big number: Facebook Messenger now has over 200 million users, putting the app’s user numbers in line with those of Facebook-owned photo-sharing social network Instagram.

This number is sure to grow rapidly, since Facebook is now forcing users to download the Messenger app if they wish to continue sending messages via Facebook on mobile.

WhatsApp Hits 500 Million Active Users

WhatsApp tops 500 million usersMobile messaging service WhatsApp just topped 500 million active users, according to the company’s blog post yesterday. Users are sending 700 million photos and 100 million videos, every single day.

WhatsApp’s growth has been fastest in Brazil, Mexico, India and Russia.

What’s next for WhatsApp?  CEO Jan Koum already announced that the company will begin supporting free voice calls in the next few months.

Earlier this month, WhatsApp reported handling 64 billion messages in just 24 hours (but then crashed the next morning for a few hours). The service was acquired by social networking giant Facebook back in February.

LinkedIn Tops 300 Million Users

LinkedIn reaches 300 million membersLinkedIn has reached a new milestone, announcing over 300 million members on the ‘professional’ social network — and over half of these members are from outside the U.S.

In the same blog post, LinkedIn also said that in 2014 the platform will hit its “mobile moment,” projecting that mobile will account for more than 50% of all global traffic. Here are some current mobile stats:

  • an average of 15 million profile views on mobile each day
  • 1.45 million job views daily on mobile
  • 44,000 job applications each day in over 200 countries through mobile

LinkedIn is already being used more often on mobile than desktop in many locations, including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom.

The platform has also started to see a more even gender distribution among users. Five years ago, 61% of members were male, and only 39% female.  Now, it’s 56% male and 44% female. How much will the gap continue to close in the next five years?

Click here to see LinkedIn’s infographic that includes these statistics.

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time.

The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Apps Dominate Mobile Web - Flurry report

So which apps are US consumers spending the most time with? Gaming apps are still tops, leading with 32% of time spent on mobile. Next comes social and messaging applications with 28%, followed by entertainment (8%) and utility (8%) applications.

Facebook (including Instagram) is responsible for more than half of the time spend on social/messaging applications, and YouTube accounts for fully half of the time spent on entertainment apps.

“YouTube is definitely Google’s killer franchise on mobile,” said Flurry President and Chief Executive Officer Simon Khalaf on Flurry’s blog. “There are a lot of people saying YouTube is the best acquisition Google ever made.”

Time Spent on Mobile - Flurry report

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 177 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

8 in 10 U.K. Twitter Users Log In Via Mobile

Mobile Twitter users in U.K.A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Eight in ten Twitter users in the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

In 2014, new estimates from eMarketer project that 82% of U.K. Twitter users will access the platform via mobile. By the end of this year, mobile Twitter users will represent 17% of the U.K.’s population.

What are the most popular activities that users are engaged in while accessing Twitter via mobile?

  • 50% of respondents log onto Twitter via mobile while commuting
  • 33% while hanging out with friends
  • 33% as they eat and drink
  • 25% while sightseeing
  • 25% during live events

Once they’re logged onto Twitter via mobile, what are users doing? The majority – 58% – are reading posts. Nearly half click on links from posts by users they follow, and  around one-third favorited tweets.

Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Do you spend the majority of your Twitter time accessing the platform via desktop, or with your mobile?