Tag Archives: mobile

10 Signs Your Company Needs a Website Redesign

10 Signs Your Company Needs a Website Redesign
By Michelle Hummel

When do you know that your company needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. And if you’re wondering what factors most often lead to businesses deciding to look for redesign services, that’s exactly what we’re going to cover right now:

1. Not Responsive
Responsive design refers to a design style that allows a website to automatically resize to any screen. Since so many Internet users are now getting online with their phones and tablets, a responsive design is vital for ensuring they all have a consistent experience.

2. Difficult to Update
Regardless of what someone may have told you in the past, in 2015, there’s no reason for a site to be difficult to update. If you’re comfortable checking your email and using Microsoft Word, you have all the skills needed to update your site whenever you want. However if your site is out of date, you’re going to need professional redesign services to bring your site up to date and ensure it’s actually easy to use.

3. Unnecessary Clutter
Are there multiple buttons, badges and other elements on your site that don’t serve a real purpose? If so, enlisting website redesign services to remove them will increase your site’s conversion rate by preventing your visitors from being distracted or annoyed.

4. Slow
When it comes to really compelling reasons to opt for a website redesign, a slow site is a big one. Having a site that takes forever to load means you’re regularly losing visitors. There’s also a good chance you’re not ranking as well as you could in Google with a faster site.

5. High Bounce Rate
If your analytics show that a significant number of visitors are hitting the back button before visiting a second page, you need the assistance of website redesign services to identify what’s going wrong and how it can be fixed.

6. Erosion of Traffic
A healthy website is one that sees a steady increase in traffic. If your traffic is moving in the other direction, redesigning it may be exactly what’s need to turn that negative trend around.

7. Looks Outdated
If it looks like it’s been five or even ten years since your site was updated, a redesign can give it a facelift so visitors won’t ever assume your site’s been abandoned.

8. Not Working Correctly
Online users don’t have patience for sites that don’t work correctly. So if there are one or more features on your site that are currently malfunctioning, it’s time to deal with them through a redesign.

9. Search Engine Issues
Are there multiple error messages when you log into your Google Webmaster Tools account? If so, there’s a good chance a website redesign will be the best way to tackle them.

10. Links from Old Designers
If there are links on your site from professionals you’ve enlisted in the past but no longer work with, an overhaul can remove them as well as address any of the other issues we covered above.

Although deciding that you are going to have your site redesigned is a big decision, as long as you enlist the website redesign services of proven professionals you’ll find that the process goes smoothly and the end result is exactly the type of website that you want.

Michelle Hummel is a passionate internet marketer with over 10 years of successful online business development, sales and marketing experience. She also holds a valuable internet marketing degree; however, with the ever-changing world of web marketing, she strives to learn something new every day. Michelle travels nationwide to share her wisdom and provide social media keynotes with in-depth training. She is writing a book titled: “The Social Media Magnet: Everything You Need to Know to Attract Cu

Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers

Thoughtful Social Media Strategy And Why You Should Avoid Interrupting Your Customers

According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to consider in social media marketing. With the growth in mobile and the expansion of social media networks, consumers have more and more outlets and opportunities to consume information.This is good and bad for brands and retailers. They need to focus on thoughtful social media strategy to continue to attract and engage consumers.


In one respect it gives brands and retailers more mediums through which to reach their customers. However, the flip side of it is customers have more ways to ignore advertising which is commonly known as “banner blindness”.

For many marketers, native advertising on social media appears to be a good solution to the issue of banner blindness. However, the study by Carnegie Mellon raises the question: can blanket native advertising backfire?

In the Carnegie Mellon study “Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers’ Willingness to Pay,” one group of participants were shown ads while playing an online game, and then asked to give a price they would be willing to pay for a coffee mug with the branding of the ad they were shown. The control group was allowed to play the game uninterrupted and then asked the same question.

The results showed, the price participants were willing to pay for the mug dropped when they were interrupted during the game. The study went further, demonstrating interruption can also negatively impact overall brand image. Open ended questions showed participants had more overwhelmingly negative feelings towards the brand responsible for interrupting their game than the control brand that did not interrupt their game.

This study shows us the importance of thoughtful advertising. Social networks provide a great opportunity to reach your target market and tailor your ads to their needs. However, you have to make the ads seamless within the user experience in order to avoid interrupting your customers. The consumer’s use of a social media network should drive the kind of advertising your brand displays.

Consider the following: Facebook is used to connect and stay in touch with friends, Pinterest is used for inspiration, and Twitter is for staying up to date with news and events.

• Facebook provides a great opportunity to connect with loyal customers, people who willingly engage and see your brand as a “friend”.

• Pinterest is a great place for more traditional product advertising, use editorial images of your products to inspire your customer.

• Twitter is a great platform for announcements, including; sales, contests, and events.

Let each social media’s strength, content style and usage drive your advertising strategy to avoid interruption and potentially damaging your brand’s image.

10 Reasons That Prove Email Marketing Should Be Your Top Priority

10 Reasons That Prove Email Marketing Should Be Your Top Priority
By Michelle Hummel

People tend to think email marketing does not get the same attention as social media. However, what people don’t realize is it proves to be one of the most effective direct means of growing your business.

10 Reasons That Prove Email Marketing Should Be Your Top Priority:

1. Email Use
With over 3.2 billion email accounts in the world today, 95% of the world’s population have direct access and 91% check their emails at least once a day. Email is an integral part of our daily lives and no one can really quit emailing.

2. Reach
The idea of reach for email is completely different than social media. For social networking, reach refers to the number of followers and likes who have seen your message. With email, reach is determined by whether the person has opened it or not. Research shows 18% of emails are blocked and 4% are delivered to the junk or spam folder. However, on Facebook, 74% of the messages are missed. Therefore email proves to be more reliable.

3. Life Span
75% of Facebook posts last around 2 hours while the life of a tweet is just 5 minutes. However, an email stays in your inbox and it requires an additional action, even if you want to delete it.

4. Return on Investment
As per the Email Marketing Benchmark Report of 2014, 60% of marketers stated that email marketing produces ROI. For every $1, the standard return on email marketing is $44.24.

5. Analytics
Email has set up solid metrics that have served as the standard for many years. Open Rates, Unsubscribes and Growth can be easily tracked with sales and profits. With a simple formula, you can determine the value of your email subscribers.

6. Engagement
People don’t usually talk about email and engagement in the same sentence. However, emails are excellent engagement vehicles and can serve as a two-way street. Best practice is not to send emails with a no-reply address. Be sure you make it easy for your customers to communicate with you.

7. Integration
The best part is that social media and email are friends. Many services allow you to post your email messages out to various social networks. This connection is great for business growth and helps in establishing cross platform initiatives.

8. Promotional
Around 77% of people prefer to get promotional content via email, while only 4% prefer it via Facebook and LinkedIn. Facebook is viewed as a platform for establishing connections and to interact with family and friends. Emails are perceived differently, mainly due to its privacy and simplicity. In a recent survey, 70% of recipients stated that they have used discounts and promotional coupons received in promotional emails.

9. Mobility
Litmus stated that 66% of Gmail inboxes are accessed via mobile phones. A major number of transactions will be done online, and mobile email amounts to 13% of it. Smart marketers have learned how to embrace email and carve out a whole new channel to promote their products.

10. Personalization
Email has the power to send promotional content to hundreds of people at one time while still maintaining the same standards of personalization.

In conclusion, Email marketing has proven to be a networking channel that can truly help you establish a valued relationship between you and your subscriber.

Michelle Hummel is a passionate internet marketer with over 10 years of successful online business development, sales and marketing experience. She also holds a valuable internet marketing degree; however, with the ever-changing world of web marketing, she strives to learn something new every day. Michelle travels nationwide to share her wisdom and provide social media keynotes with in-depth training. She is writing a book titled: “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media.”

E!’s Instagram Wall Brings Social TV To A New Level

We’ve all seen plenty of news about Twitter and social TV — but what about Instagram? Last week, E! News and E! Online announced a move into uncharted territory: using Instagram for social TV.  Known by many for its coverage of the red carpet at award shows, the entertainment channel has now created an “Instagram Wall” to showcase top celebrity accounts on Instagram.

E!'s Instagram Wall - The 10 Hottest Celebrities

The 10 Hottest Celebrities on E!’s Newly Launched ‘Instagram Wall’

Using its own scoring system, E! will “dynamically” rank the top 200 celebrities on Instagram.  The just-launched Instagram Wall is available 24 hours/day on E! Online and “featured regularly on air” (Lost Remote).

The Instagram Wall features:

  • the E! Social Score, which “determines the true popularity of content,” tracks the top 200 celebrities and shows the most viral photos in real time
  •  a Trending Hub, surfacing the most popular photos of the day in addition to the top 10 trending celebrities on Instagram
  • an Activity Section: this feature sorts photos based on popular or event driven hashtags (like #TBT), and also contextualizes content around big pop culture moments
  • a Top 200 Celebrities view “that lets users explore the full breadth and depth of content within the Instagram Wall”

On the air, the E! News team can interact with the ‘Instagram Wall’ through a touchscreen monitor. Online, responsive design allows users to access the Wall’s content from any device.

Here’s a look at how it works:

It’s a fun, innovative concept – who do you think will try it next?

80% of Twitter’s Ad Revenue Comes From Mobile

Twitter's Q1 2014 resultsTwitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile (VentureBeat).

However, user growth was disappointing for the platform. Twitter added 14 million monthly active users, and only 3 million of those in the U.S.  To compare total numbers, Facebook has 202 million monthly users in the U.S. vs. Twitter’s 57 million.

New users outside the U.S. are not as lucrative for the company. Ad revenue per thousand timeline views is $3.47 for U.S. users, but only $0.61 for international users.  However, overall ad revenue per thousand timeline views did rise significantly for the company, up 96% to $1.44 (AdAge).

If user growth continues to stall, how long will Twitter’s ad revenues stay on the rise?

Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 183 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Facebook Tops One Billion Mobile Users, Messenger Reaches 200 Million Users

Facebook tops one billion users on mobileOn Wednesday, Facebook announced that more than one billion users now access the social network on mobile devices every month.

This milestone was followed by more good news for Facebook: revenue is up 72% from Q1 2013, and 59% of advertising revenue comes from mobile devices, nearly double the 30% from Q1 2013.

During the same quarterly earnings call, Facebook CEO Mark Zuckerberg also announced another big number: Facebook Messenger now has over 200 million users, putting the app’s user numbers in line with those of Facebook-owned photo-sharing social network Instagram.

This number is sure to grow rapidly, since Facebook is now forcing users to download the Messenger app if they wish to continue sending messages via Facebook on mobile.

WhatsApp Hits 500 Million Active Users

WhatsApp tops 500 million usersMobile messaging service WhatsApp just topped 500 million active users, according to the company’s blog post yesterday. Users are sending 700 million photos and 100 million videos, every single day.

WhatsApp’s growth has been fastest in Brazil, Mexico, India and Russia.

What’s next for WhatsApp?  CEO Jan Koum already announced that the company will begin supporting free voice calls in the next few months.

Earlier this month, WhatsApp reported handling 64 billion messages in just 24 hours (but then crashed the next morning for a few hours). The service was acquired by social networking giant Facebook back in February.

LinkedIn Tops 300 Million Users

LinkedIn reaches 300 million membersLinkedIn has reached a new milestone, announcing over 300 million members on the ‘professional’ social network — and over half of these members are from outside the U.S.

In the same blog post, LinkedIn also said that in 2014 the platform will hit its “mobile moment,” projecting that mobile will account for more than 50% of all global traffic. Here are some current mobile stats:

  • an average of 15 million profile views on mobile each day
  • 1.45 million job views daily on mobile
  • 44,000 job applications each day in over 200 countries through mobile

LinkedIn is already being used more often on mobile than desktop in many locations, including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom.

The platform has also started to see a more even gender distribution among users. Five years ago, 61% of members were male, and only 39% female.  Now, it’s 56% male and 44% female. How much will the gap continue to close in the next five years?

Click here to see LinkedIn’s infographic that includes these statistics.