Facebook reported its Q4 results for 2012 on Wednesday, boasting a 40% fourth-quarter revenue jump. The social networking giant also saw its strongest quarterly advertising growth for all of 2012, most likely a result of increased mobile business and new advertising tools to help target consumers effectively. Read →
A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product. Read →
Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%. Read →
A new study by Adobe finds that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Read →
Twitter takes the lead in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. But by next year, Facebook will beat out Twitter “by a significant margin.” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Read →
Mobile social networking is continuing to grow at a fast pace in the US. By 2014, nearly half of the US mobile population will use mobile social networking, according to eMarketer estimates. While the rate of growth is slowing – down to 40% this year, from 50% last year – it will stay in the double digits through 2014 (with 18%). Read →
15% of online adults in the U.S. use Twitter, according to new data from the Pew Internet & American Life Project. And as of February 2012, 8% of American online adults were accessing Twitter daily. Read more about Twitter usage and demographics, and check out this week’s #RLTM Scoreboard. Read →
Sure, everyone has heard of the “mommy blogger” phenomenon by now. But how are these moms engaging with social media and mobile on a daily basis? Three-quarters of U.S. moms are on Facebook, and moms make up more than one-third of Pinterest’s monthly audience. And moms are not only social – they’re also on-the-go: more than half of American moms are using social media via mobile device, according to new data from Nielsen. Read →
Out of those Americans who use both Facebook mobile and traditional Facebook.com, the greater share of their time is now being spent on Facebook’s mobile site and apps (441 minutes per month) vs. time spent on the traditional website (391 minutes per month), according to a new report from comScore. Read →
People want to be found. Among the key findings from this year’s just-released TNS annual Mobile Life study, which explores mobile use among 48,000 people in 58 countries: the majority of people around the world now recognize the value of sharing their location to benefit from a range of services. Access to location-based services is the mobile feature projected to grow the most on a global basis: 62% of those who don’t yet use the location-based services want them. Read →
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