A recent study measured tweets throughout the African continent to create the first comprehensive report on Twitter use in the region. Reviewing more than 11.5 million location-tagged tweets and conducting a survey of the region’s 500 most active Twitter users, “How Africa Tweets” revealed that South Africa has the most prolific tweeting on the continent, with more than 5 million tweets posted in the last quarter of 2011. Read →
If you can get the right offer in front of the right prospect at the right time–when they’ve expressed an interest–you’re delivering real value to that prospect and they are much more likely to become a customer. So when I saw an announcement last month that two companies had partnered to create Daily Deals promotions that were based on realtime Twitter conversations, I was intrigued. Imagine if I post a tweet saying “I’m looking for a restaurant,” and I immediately receive an offer for a 50% coupon at a local Italian place? Now that’s realtime marketing. Read →
Just under half of the total US population will be using the internet via mobile by 2015, according to the latest estimates by eMarketer. This year 97.3 million Americans (31%) will access the internet via their mobile phone at least once per month in 2011, an increase of nearly 25% from last year. By 2015, this number is expected to reach over 156 million. Read →
A new survey by the Interactive Advertising Bureau confirms that mobile advertising platforms are being adopted rapidly by marketers. The most striking data: 72% (nearly three-quarters) of survey respondents are looking to increase their mobile advertising budget over the next two years, and 35% expect to increase mobile ad spending by over 50 percent in that same timeframe. Read →
New data from the Pew Internet Project finds that over one-third of American adults – 35% – own a smartphone. Smartphone ownership is highest among the well-off, the well-educated, the (relatively) young, and non-whites. Fifty-nine percent of adults in households earning $75,000 or more have smartphones, nearly half – 48% – of those with a college degree own smartphones, and 44% of blacks and Latinos are smartphone owners. Read →
A study by MediaMind shows that mobile ads served to iPhones and iPads deliver a higher click-through rate than those on other mobile operating systems, including Google’s Android. Ads on iOS mobile platforms outperformed ads served to Google Android phones by more than 2.5 times. Read →
New data from Nielsen reveals that games are the most popular category for mobile content (both apps and paid content). A whopping 93% of those who downloaded apps in the last 30 days are willing to pay for games, while only 76% are willing to pay for news. Read →
New York’s Hamptons real estate market is one of the most lucrative in the country–and extremely competitive. One high-end brokerage, Brown Harris Stevens, is taking the game to a new level by introducing one of the first Augmented Reality (AR) applications for the real estate market.
The application, which works on iPhones and Android phones, uses the phone’s GPS, compass and camera to identify the user’s location and then uses the Layar AR browser to overlays information about the property you’re looking at, or about nearby properties that are on the market. Read →
Do you ‘feel more naked without a phone than without a wallet?’ According to a recent survey by MasterCard, 65% of 18-34 year-olds do, vs. only 34% of those 35 and older. However, as NFC payments – already fairly mainstream in Japan – continue to gain popularity, cell phones and wallets may soon be synonymous. Read →
A recent study by the Luxury Institute in New York measured the media consumption of wealthy individuals ages 35 and younger. Overall, consumption via mobile – smartphones and tablets – is up, and consumption via traditional media – television, radio, and print newspaper – is low in comparison with older generations. Read →