Ground Truth, a mobile media measurement firm, conducted a census of mobile subscribers for the week ending April 4, 2010, and found that social network activity accounts for 60% of the time spent on the mobile Internet. The next most-popular activity — Web portals — accounts for just 13.7% of total mobile Internet use, and mobile [...] Read →
New research released by eMarketer suggests that activity on sites such as Facebook, MocoSpace and foursquare has been a major driver of mobile Internet use. The firm predicts that the number of mobile users accessing social networks from mobile devices will reach 607.5 million worldwide by 2013, or 43% of global mobile Internet users. In [...] Read →