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51% of Twitter Users Follow Brands, vs. Only 16% of All Social Network Users

brand follow eMarketer 050710

Edison Research has released a report, “Twitter Usage in America: 2010,” based on a telephone survey (via landline and mobile phone) of 1,753 Americans was conducted in February 2010.  eMarketer has added some additional analysis to highlight some key findings: Twitter users were significantly more likely than members of other social networks to friend or follow [...] Read →

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