Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration. Read →
South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012 and by September 20th it had received the most likes of any online video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Read →
To promote the release of their second album, English indie pop band The xx used social media – including one social superfan and a global visualization tool to track album streams – and watched it go viral. Read →
The 20-year-old rock band Pearl Jam has fans all over the world and what better way to energize them than a worldwide online and offline scavenger hunt? The goal of this social media contest (launched via Twitter): be the first to discover which Pearl Jam songs were chosen for the soundtrack of “Pearl Jam Twenty,” an upcoming documentary film about the group. Read →
Hey everyone – we are busy working on getting all the slide decks, workshop materials, photos and videos from TWTRCON SF 10 posted to our site. Stay tuned – we should have everything ready in the next few days. But we wanted to start with something that so many people at the event asked about [...] Read →
Apple claims one million users joined Ping, its new iTunes social network, in less than 48 hours after it launched. According to the company, one-third of the people who have downloaded iTunes 10 have joined Ping. This proves that it’s possible for Apple to get people to sign up for the service. Whether they end [...] Read →
Learning how to use multiple channels of social media is helping Arcade Fire sell its music and its concerts. ReadWriteWeb recently examined the band’s efforts on the web, Facebook, Twitter and MySpace. Here’s a summary. Arcade Fire’s own web site focuses primarily on selling the new album. The site links to both Twitter and Facebook, but [...] Read →
Train, a Grammy Award-winning band, connects with its fans on social networks, according to a report on SmartBlog on Social Media. During each show’s performance of the song “If It’s Love,” lead singer Patrick Monahan snaps a photo from the stage and tweets it. Those tweeted photos might be compiled into a book. Fans who were at [...] Read →
West Hollywood’s Roxy Theatre has a storied past, playing host to numerous musical legends like Nirvana and Bob Marley and serving as a hangout for the Johns…Lennon and Belushi when they were in town. But it had fallen a notch or two and its owner Nic Adler was looking for a way to remake the [...] Read →
The Recording Academy has taken great strides to make this year’s 52nd Annual Grammy Awards ceremony more interactive and fan-centric than ever before.The Academy has embraced social media for the 2010 Grammys, big time. In an interview conducted by Christina Warren of Mashable with Evan Greene, the Chief Marketing Officer of the Recording Academy, Greene [...] Read →
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