This week saw a huge gain in numbers and traffic for Google+, as the social network finally opened up to the public. Read more about Google+, and check out our latest social networking scoreboard. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
Know why Google+ is different? It’s the first social network actually designed from the ground up to be what it’s going to be. And it has a really big plan. Read →
A recent report by Foresee Results reveals that although social media was not the primary driver to top retailer websites during the holiday season, the consumers that did arrive at retail sites via a social media interaction were highly likely to purchase those products, especially offline. Just 5% of online holiday shoppers reported being primarily [...] Read →
Social media tools have ‘become a regular part’ of the political landscape, according to a recent report by Pew Research Center’s Internet & American Life Project. In the months leading up to the November 2010 elections, 21% of online adults used social networking sites like Facebook or MySpace to connect to a campaign or the election [...] Read →
A 2010 Media Audit study of social media users in the U.S. shows that, on average, 60% of adults with children at home will use Facebook, Twitter, or MySpace, while only 51.3% of the general adult population will do so, as reported by eMarketer. Also, adults with young children tend to use these sites significantly [...] Read →
eMarketer expects Twitter to earn $150 million in revenues this year, the vast majority of which will come from the US. This represents a substantial increase over the company’s 2010 revenues of $45 million. eMarketer forecasts that by 2012, Twitter revenues will reach $250 million, passing MySpace in revenue generated. Read →
Hitwise has released its analysis of the most-visited web sites and most popular search terms for 2010. Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by [...] Read →
A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social [...] Read →
The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008. Of those status update [...] Read →
