Tag Archives: MySpace

Social Media News Ticker: Hashtags, Analytics, Social Commerce, Print Your Grams and Smash Your Amps

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, Instagram and MySpace:

Facebook

Twitter

Social Commerce on Twitter, Facebook, Instagram

Instagram

MySpace

  • MySpace has relaunched as a site focused on entertainment that combines social networking with streaming music. The new MySpace includes features aimed at helping musicians, writers and other artists connect with their followers, an app and a radio function. (AP) According to a video released by the company, it’s also a good place to smash some amplifiers.

Social Network Stats of the Week: Google+ Surges, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Network Stats for the Week

Facebook: over 800 million users via Facebook
Twitter: over 200 million users via ReadWriteWeb
Renren: over 170 million users via iResearch iUser Tracker
Qzone: 480 million users via Wikipedia
Sina Weibo: over 140 million users via SINA Corporation
LinkedIn: 115 million members via LinkedIn
Groupon: 115 million subscribers via Reuters
Google Plus: 43 million users via Mashable
Tumblr: 30 million blogs via Tumblr
Foursquare: 14 million users via Foursquare

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

A Big Surge for Google+

This week saw a huge gain in users and traffic for Google+, as the social network finally opened up to the public. User numbers jumped up to an estimated 50 million over the weekend (Paul Allen), with about a third of these users coming in the two days after Google+ opened itself to the public.

Google+ Users and Traffic Has Surged in the Last Two Weeks

According to new data from Experian Hitwise, the site’s share in the social media market rose 1269% over the course of the week, with 15 million visits. These new numbers position Google+ among the top 10 social networking sites, and puts the site in position to challenge LinkedIn and MySpace in the near future. In the “Social Networking and Forums” category on Experian Hitwise, Google+ rose from #54 to #8 in the week of Sept 17-24th. While Facebook was busy rolling out new features, their “young and scrappy” (Mashable) rival social network Google+ was experiencing growth rates that hadn’t been seen since the first week of testing.

Google+ Ranking Among Social Networks via Experian Hitwise
Will growth rates fizzle over the next few weeks, or will the user backlash against Facebook’s changes help sustain steady growth for its potential rival?  And how much will the popularity of older Google features – Gmail, YouTube, search – draw more users to Google+?

Power to the People: 52% of Consumers Believe They Can Use Social Media to Influence Brands

Consumers Use Social Media to Influence BrandsPerformance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and the impact that social media conversations can have on brands.

The social media study found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence the business decisions of companies/brands.  And 31% purchase more from companies/brands that they like or follow on social networks than from those they do not.

Brands Influenced by Opinions on Social NetworksThe study, titled “S-Net, The Impact of Social Media,” highlights findings specific to 18 different industries: alcoholic beverages, apparel, appliances, automotive, education, electronics, entertainment, financial services, food, healthcare/pharma, household, magazines/newspapers, non-alcoholic beverages, personal care, restaurants, sports related, telecommunications and travel.  The respondents surveyed used social networks, including Facebook, Twitter, MySpace, YouTube, and LinkedIn.

Additional highlights from the report:

  • educational institutions (79%), sports (79%) and entertainment (74%) topped the list of most discussed categories on social networking sites
  • the majority of respondents discuss brands/products on social networking sites to compare prices (59%), to talk about sales/specials (56%) or to provide feedback to brands (53%)
  • respondents who purchase household (29%), telecommunications (28%) and healthcare/pharma (28%) products were more likely to voice their complaints via a social networking site
  • 26% think brands should communicate with their fans/followers once per week on social media; 28% think it should be once per month

Some industry-specific results:

  • 53% follow travel companies/brands on social networking sites for coupons/discounts
  • 43% follow electronics companies on social networking sites for offers to win points or online currency redeemable for products
  • 42% discuss automobiles on social networking sites to compare prices
  • 32% have made a sports-related product purchase as a result of seeing something posted on a social network

Based on the study results, Performics recommends that marketers respond to the specific customer desires for brand interaction in their category/industry, concentrate their efforts on the “most relevant and appropriate” social networks, and engage in social media monitoring.

The study was based on a 30-minute online survey used to collect information from 2,997 U.S. respondents, who access at least one social network weekly. To qualify for a category section, respondents had to make at least one purchase in the designated category in the past six months.

 

The Google+ Project: The Only Social Platform That Was Born This Way

There's a new Monster in town.

Know why Google+ is different?  It’s the first social network actually designed from the ground up to be what it’s going to be.  And it has a really big plan.

Compare & contrast:

  • Twitter?  born as a feature for a different project that went big (and is still working on the business plan).
  • Facebook?  started as a cool app for college kids that has since achieved massive scale.  Has had some very clumsy moments along the way and is constantly trying to figure out how to introduce and integrate new features.
  • LinkedIn?  began life as the online business rolodex.  Has added social integration and content sharing features over time, making it an even greater business rolodex.
  • MySpace?  A hangout for teenagers turned hook-up site turned music scene turned ad network

Google+ on the other hand was conceived from the ground up and designed (with a great deal of time and care) to be exactly what it is:  a social content sharing platform.   It’s the only platform that was truly born this way, and it shows.  It has all of the best attributes of the major platforms, while addressing many of their drawbacks.  And it has some ground-breaking new features that don’t currently exist on other platforms, such as the group video chats.

What’s also clear is that Google has big ambitions for this new service.  The fact that the Google+ bar appears across other Google services, such as Docs, Gmail, Photos (formerly Picasa) makes it an intuitive way to share and collaborate around content across these services.  If you’re logged in, the bar also appears at the top of Google’s Shopping, or Product Search, pages–imagine the shared product review and ecommerce possiblities down the line.  (Hello, eBay and Amazon!)  Some have even gone so far as to say that Google+ has the potential to become the single communication and collaboration platform, replacing what we today know as email, RSS, blogging, texting, chat and social networking with one unified platform.  (Sounds kind of nice, right?)

So while I agree with Danny Brown Doug Haslam* that we all need to be patient and see what happens over time as Google continues to broaden the user base,  I also agree with Nick O’Neill that, given its existing user base across its various services, Google has some incredible advantages over the other platforms.

For now, I’m simply enjoying myself exploring the simple, clean user interface, playing with new ways to define circles of trust and uncovering new features.   Like many of you, I’m wrestling with how to best divide my energy between all of the different platforms, building a presence on G+ while keeping up with existing communities on Twitter and Facebook.  But I am looking forward to spending more time on Google Plus, cause, baby, it was born to be something very big and very interesting.

*with apologies to both Danny and Doug for the error! – Tonia

66% of Online Shoppers of Top 40 Retail Sites Use Facebook Regularly

A recent report by Foresee Results reveals that although social media was not the primary driver to top retailer websites during the holiday season, the consumers that did arrive at retail sites via a social media interaction were highly likely to purchase those products, especially offline.

Just 5% of online holiday shoppers reported being primarily influenced to visit top retailer sites by social media, compared to the 19% of website visitors that came to the website from a promotional email, and 8% from search engine results, as reported by MarketingProfs.

Foresee also set out to measure the quality of the website traffic using a 100-pt scale for satisfaction, likelihood to buy online, and likelihood to buy offline.  The results for visitors arriving at top retail sites via social media were favorable:

  • Advertising on social networks (which reached 2% of respondents) yielded a satisfaction score of 79, with visitors’ likelihood to purchase offline at 76 and likelihood to purchase online at 75
  • Messages directly from a company via a social network (which also reached only 2% of respondents) yielded a satisfaction score of 78, with likelihood to buy offline at 76 and online at 75
  • Likelihood of 76 to buy offline was the top score in this category, shared only with visitors coming from ‘mobile phone text messages or alerts’ Continue reading

21% of Online Adults Connect to November 2010 Elections Via Social Networking Sites

Social media tools have ‘become a regular part’ of the political landscape, according to a recent report by Pew Research Center’s Internet & American Life Project.

In the months leading up to the November 2010 elections, 21% of online adults used social networking sites like Facebook or MySpace to connect to a campaign or the election itself, and 2% used Twitter. Continue reading

67% of Internet Users with Young Kids Use Social Networking Sites

A  2010 Media Audit study of social media users in the U.S. shows that, on average, 60% of adults with children at home will use Facebook, Twitter, or MySpace, while only 51.3% of the general adult population will do so, as reported by eMarketer.

Also, adults with young children tend to use these sites significantly more than those with older children at home; among those adults who have children under the age of 6 years old, 67% visit Facebook, MySpace, or Twitter in a typical month. Continue reading

Facebook Tops Google as Most-Visited and Most-Searched Site of 2010

2010Top10sites.jpgHitwise has released its analysis of the most-visited web sites and most popular search terms for 2010.

Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19%  of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%). Continue reading

59% of Social Media Users, 70% of Smartphone App Users Say Ads Are ‘Fair Price To Pay’ For Social Media

A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social media users (approximately 30 million people) are more likely to buy brands that advertise in social media, and MediaPost focuses on how this compares favorably to levels found among HDTV viewers and VOD users.

The study also indicates that advertising through mobile social media apps is a very effective way to reach social media users.   Continue reading