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10% of Status Update Users Also Use Location-Based Services

LBS Users

The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008.  Of those status update […] Read →

21% of U.S. Mobile Users Get Social

In a comScore study on mobile usage and behaviors, 21% of U.S. users reported using their device to access social networking sites, compared to 17% of Japanese users and 15% of Europeans. Japanese mobile users were most “connected,” with 75% using connected media (browsed, accessed applications or downloaded content) in June, compared to 44% in the […] Read →

Advertisements in Shared Content are 19% More Likely to Lead to Brand Recommendations

sharing tree

CNN has released the results of of a June to August global study into the “power of news and recommendation” (POWNAR).  The company surveyed 2300 global respondents, and used “semiotic analysis, neuro-marketing techniques, news tracking and an ad effectiveness survey to demonstrate that shared news drives global uplifts in brand metrics.” According to the survey, […] Read →

Twitter Surpasses MySpace, Becomes 3rd Most Popular Social Networking Service

On September 28, Twitter surpassed MySpace in unique visitors to become the third-most popular social networking service, behind Facebook and Microsoft’s Windows Live profile. According to its latest stats, Twitter has more than 160 million users and is adding 370,000 users a day. Read →

Only 29% of B2B Email Campaigns Include Social Links (vs. 42% for B2C)

A Silverpop poll of more than 1,800 marketers found that while 42% of b-to-c marketers are including links to social networking sites in their email marketing campaigns, only 29% of b2b marketers have done similar integration. Silverpop found that every social email evaluated included at least a link to Facebook. MySpace, Twitter and Digg were the next most frequently included links. While […] Read →

Using Various Social Media to Promote a Band

Learning how to use multiple channels of social media is helping Arcade Fire sell its music and its concerts. ReadWriteWeb recently examined the band’s efforts on the web, Facebook, Twitter and MySpace. Here’s a summary. Arcade Fire’s own web site focuses primarily on selling the new album. The site links to both Twitter and Facebook, but […] Read →

Take the A Train: Rock Band's Use of Social Media

Train, a Grammy Award-winning band, connects with its fans on social networks, according to a report on SmartBlog on Social Media.  During each show’s performance of the song “If It’s Love,” lead singer Patrick Monahan snaps a photo from the stage and tweets it. Those tweeted photos might be compiled into a book. Fans who were at […] Read →

42% of Teens & College Students Using Twitter

Ypulse Research has  surveyed 1,000 teens and college students from their SurveyU panel to find out how their social networking has (and hasn’t) changed over time.  Among the findings, as reported in this blog post on 42% of high school students surveyed are using Twitter Facebook still reigns supreme above other social networks with […] Read →

14% of YouTube and 12% of Facebook Users Have Purchased Products Recommended on the Site; ACSI Reports Low Customer Satisfaction Scores

ACSI charts

For the first time, the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results and based on interviews with 70,000 customers, has included scores for social media sites.   Among the findings in the report: The aggregate score for social media sites was 70 on the ACSI’s 100-point scale of […] Read →

Addictive or Useful? 43% of Social Networkers Visit Multiple Times Per Day

A new report by Experian Simmons documents the incredible growth of social networking in the US.  66% of online Americans use social networking sites today, up from just 20% in 2007.  43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last […] Read →

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