According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008. Of those status update users, 10% use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. This is more than double the average: across the sample, 4% of all U.S. online adults using such a service on any given day. Continue reading
In a comScore study on mobile usage and behaviors, 21% of U.S. users reported using their device to access social networking sites, compared to 17% of Japanese users and 15% of Europeans.
Japanese mobile users were most “connected,” with 75% using connected media (browsed, accessed applications or downloaded content) in June, compared to 44% in the U.S. and 39% in Europe. Europeans are the heaviest users of text messaging, with 82% sending a text message in June, compared to 67% in the U.S. and just 40%in Japan. Continue reading
CNN has released the results of of a June to August global study into the “power of news and recommendation” (POWNAR). The company surveyed 2300 global respondents, and used “semiotic analysis, neuro-marketing techniques, news tracking and an ad effectiveness survey to demonstrate that shared news drives global uplifts in brand metrics.”
According to the survey, people who received news content from a friend or associate via social media, were 19% more likely to recommend the brand that advertised around that story to others, and 27% more likely to favour that brand themselves. Continue reading
On September 28, Twitter surpassed MySpace in unique visitors to become the third-most popular social networking service, behind Facebook and Microsoft’s Windows Live profile. According to its latest stats, Twitter has more than 160 million users and is adding 370,000 users a day. Continue reading
A Silverpop poll of more than 1,800 marketers found that while 42% of b-to-c marketers are including links to social networking sites in their email marketing campaigns, only 29% of b2b marketers have done similar integration.
Silverpop found that every social email evaluated included at least a link to Facebook. MySpace, Twitter and Digg were the next most frequently included links. While LinkedIn was a distant fifth overall, 83% of the B2B emails analyzed included a link to LinkedIn. Continue reading
Learning how to use multiple channels of social media is helping Arcade Fire sell its music and its concerts. ReadWriteWeb recently examined the band’s efforts on the web, Facebook, Twitter and MySpace. Here’s a summary.
Arcade Fire’s own web site focuses primarily on selling the new album. The site links to both Twitter and Facebook, but not the band’s MySpace page. The Facebook Page is mostly promotional information and there’s little sign of social Continue reading
Train, a Grammy Award-winning band, connects with its fans on social networks, according to a report on SmartBlog on Social Media. During each show’s performance of the song “If It’s Love,” lead singer Patrick Monahan snaps a photo from the stage and tweets it.
Those tweeted photos might be compiled into a book. Fans who were at the different shows could go through and relive the event, Continue reading
Ypulse Research has surveyed 1,000 teens and college students from their SurveyU panel to find out how their social networking has (and hasn’t) changed over time. Among the findings, as reported in this blog post on Ypulse.com:
- 42% of high school students surveyed are using Twitter
- Facebook still reigns supreme above other social networks with teens and college students spending an average of 11.4 hours per week on the site.
- A little more than a quarter of the students surveyed reported spending less or no time at all anymore on the site. Among those, half traced the change back to six months ago or less.
- The reasons for the decline in activity were split:
- 50% of girls claimed to be “tired of trying to keep up with all the activity” required of leading a demanding digital social life
- Among males, 47% said that “most of my friends are using other sites now,” and 44% blamedMom and Dad for crashing the party
- 53% of high school females said they “can’t live without it” (hence the burn out syndrome)
For the first time, the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results and based on interviews with 70,000 customers, has included scores for social media sites. Among the findings in the report:
- The aggregate score for social media sites was 70 on the ACSI’s 100-point scale of customer satisfaction, just above airlines, but below insurance companies.
- Facebook scored 64 on the ACSI’s 100-point scale, which puts Facebook in the bottom 5% of all measured private sector companies. MySpace scored even lower, with a 63 point rating.
- Wikipedia (77) and YouTube (73) were the top-scoring social media sites.
A new report by Experian Simmons documents the incredible growth of social networking in the US. 66% of online Americans use social networking sites today, up from just 20% in 2007. 43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last year. In light of this data, Experian labels social networking as “an increasingly addictive activity” yet goes on to detail how users are connecting with friends, family, and brands through these sites. Are users increasing their visits to social networks out of ‘addiction’ or simply because they are useful ways to connect with others and to show preferences to those within one’s network? Steve Rubel at Edelman Digital entitled his coverage of the report “43% of Online Americans Addicted to Social Networking” and also emphasized the rapid increase in both the number of social network users and the frequency of site visits per user. Continue reading