Miller Lite and sponsored Nascar driver Brad Keselowski – winner of last year’s Daytona 500 – are teaming up for the “Get on the 2″ campaign, meant to promote Miller Lite while also raising fund’s for Keselowski’s Checkered Flag Foundation. Fans get the chance to have their photos in a mosaic on Keselowki’s car (which is No. 2) and Miller Lite will donate up to $22,222 to the driver’s foundation. Read →
NASCAR fans will have some real decision-making power over the season’s opening race, according to an announcement by NASCAR this past Monday. For the first time, fans are able to vote on competition aspects of The Sprint Unlimited race on February 16th at Daytona. Fans will play an “integral part” in how the race is designed by voting – via mobile app – on several aspects of the event. Read →
Blippar, the augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. Read →
I love Twitter, the platform. But Twitter, the company, has often puzzled me. And I have often felt that Twitter the company is an organization that doesn’t really understand its own product. The #NASCAR Branded Hashtag page is just the latest evidence that Twitter often completely misses the point of what it has built. Read →
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