According to a new study by Juniper Research, the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, nearly triple the current value of $240 billion. Read →
The idea that a mobile phone is used to make phone calls seems almost quaint. Today, smartphones are replacing not just your address book, iPod, videogame console and navigation system–they are crucial shopping tools that help us find the right restaurant, comparison shop and, increasingly, replace our credit cards, too. The worldwide smartphone market grew nearly 20% in the first quarter alone, and developers are rushing to offer brands new realtime options for driving customer engagement and transactions. Some of the latest reports: Read →
Do you ‘feel more naked without a phone than without a wallet?’ According to a recent survey by MasterCard, 65% of 18-34 year-olds do, vs. only 34% of those 35 and older. However, as NFC payments – already fairly mainstream in Japan – continue to gain popularity, cell phones and wallets may soon be synonymous. Read →
.
|
