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California City Taps Social Media to Help Fix its Budget

This past spring, Santa Cruz, California was facing a $9.2 million deficit. At the same time, the city’s roughly 55,000 citizens were growing increasingly impatient with continued reductions in city services. To help inform residents and tap into community ideas on ways to manage the impending cuts, the city built a website called Santa Cruz [...] Read →

About Social Media at Work (v 1)

Social media will change how you do business. No matter what industry you’re in, no matter what your job function: we think you need to get ready for the biggest transformational-tidal-wave-of-change to hit the economy so far. It’s about connections between employees, collaboration across a supply chain and empowered customers. It started as a networking [...] Read →

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