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Realtime Networked Audiences: Context + Topic + Timing

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The shift from a broadcast to a networked means of communications is completely changing the dynamics of publishing. Rather than establishing and controlling discrete publishing channels to broadcast to different audiences, content distributors need to learn to engage different audience types within a single “digital space.” In the context of realtime social networks, the only way to ensure your content is reaching and engaging the right audience is to understand the conversation that your target audience is having. Read →

Real-Time Media Brands: HuffPo, AP, NY Times and Syfy at TWTRCON NY 10 (1 of 3)

afat Ali, Publisher and Editor of paidContent.org, moderates a panel including Paul Berry, CTO of Huffington Post; Eric Carvin, Social Networks and News Environment Editor of Associated Press; Cynthia Collins, Director of Digital Marketing for The New York Times, and Craig Engler, Senior Vice President and General Manager of Syfy Digital. Read →

Real-Time Media Brands: HuffPo, AP, NY Times and Syfy at TWTRCON NY 10 (2 of 3)

Part Two: Rafat Ali, Publisher and Editor of paidContent.org, moderates a panel including Paul Berry, CTO of Huffington Post; Eric Carvin, Social Networks and News Environment Editor of Associated Press; Cynthia Collins, Director of Digital Marketing for The New York Times, and Craig Engler, Senior Vice President and General Manager of Syfy Digital. Read →

Real-Time Media Brands: HuffPo, AP, NY Times and Syfy at TWTRCON NY 10 (3 of 3)

Part Three: Rafat Ali, Publisher and Editor of paidContent.org, moderates a panel including Paul Berry, CTO of Huffington Post; Eric Carvin, Social Networks and News Environment Editor of Associated Press; Cynthia Collins, Director of Digital Marketing for The New York Times, and Craig Engler, Senior Vice President and General Manager of Syfy Digital. Read →

The First Facebook Ad I Clicked

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After more than a year of being a fairly active Facebook user, I clicked on a Facebook ad for the first time today.  Here’s the ad: Why did it work? Read →

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