This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 in the afternoon: Rick Wion, Ginny Cooper, Michael DiLorenzo, Daniel Gallant, Frank Speiser, Allison Ausband and Jason Harty. Read →
People are posting some great stories and coverage of Monday’s #RLTM Realtime Conference. We are collecting them in this blog post as we find them, and will keep updating this post as we find more! Last Updated: July 6, 2011. Read →
The Detroit Red Wings recently tried a promotion on Facebook that is this generation’s equivalent of a radio station promotion. After scoring the team’s 500,000th “Like” on Facebook last week, the Red Wings decided to give away tickets to its Stanley Cup second round playoff game via Facebook in a partnership with their communications sponsor AT&T. Read →
PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon. She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs. The bottom line? Fierko credits the Groupon offer of $14 for [...] Read →








