Nielsen has released its Q3 2011 Social Media Report, a set of data compiled from a number of its tracking services that provides a great overview of the continued rise of social media and mobile web consumption among American internet consumers. The big trends? Social media use is growing overall and becoming more mobile. And social media users are more likely to spend money and to influence how others spend money. Read →
Advertisers take note: celebrity followers and fans on social media can be great consumers and advocates for your brand. According to the Nielsen Company, 64% of adult U.S. Internet users who follow a celebrity also follow a brand, and these fans are more likely than the average online U.S. adult to offer advice and opinions to others online. Read →
Nielsen has released its March 2010 analysis of social network usage. The company found that Facebook and Twitter posted significant year-over-year gains in user activity–a 69% increase for Facebook and a 45% increase for Twitter–in the U.S. Global traffic to social networking sites totaled 313,690 million visitors. The total minutes spent on social networks monthly saw [...] Read →
Nielsen and Facebook collaborated on a study of more than 800,000 Facebook users and ads from 14 brands in a variety of categories, which shows a marked increase in ad recall, awareness and purchase intent when ads mention friends who are fans of the brand in the ad. Ads that included mentions of friends [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online [...] Read →
Nielsen researchers analyze data from the NetRatings panel of 250,000 U.S. Internet users and find that Twitter reached 10.7 percent of all active Internet users in June, but this growth has come despite a lack of widespread adoption by children, teens, and young adults. In June 2009, Twitter.com effectively under-indexes on the youth market by [...] Read →