Nike is at the forefront of brand creativity on mobile photo-sharing platform Instagram. The brand’s new NikeiD campaign allows Instagram users to design, share and even purchase customized versions of Nike sneakers. Read →
What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Read →
Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Read →
Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%. Read →
Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Read →
Yesterday Twitter announced and began rolling out a major redesign (which we like a lot). Along with the redesign, it also introduced brand pages. Here’s a complete rundown on how the first 20 brands with a Twitter Brand Page have chosen to use them, along with images of each brand page. Read →
When it comes to athletic shoes, Converse has run away with the title as the biggest sneaker brand on Facebook. Converse Chief Marketing Officer Geoff Cottrill says his advice to his company was to “do nothing special” when he first learned of its huge Facebook fan base. His directive was for his team to listen more than it talks on the social media site and to absolutely not bring its ad campaigns from other channels there. Read →
BrightEdge released a report today examining the social media SEO for top brands. Results from the top 200 of the Fortune 500 companies revealed a serious lack in optimization of search results for the Facebook and Twitter accounts of these top brands. Read →
