Unilever is partnering with Facebook through the not-for-profit WaterWorks, which aims to provide safe drinking water to 500 million people by 2020. The campaign is part of Unilever’s Sustainable Living Plan (launched in late 2010), but this latest effort looks to Facebook’s huge worldwide user base for help. Read →
AIDS battling organization (RED) is teaming up with Foursquare and Starbucks to launch the largest non-profit check-in campaign to date – and to harness the power of social media for social good. Read →
Pinterest has been seeing a lot of buzz lately, catching the attention of brands such as Etsy, Lands End and Real Simple and others. The service is a virtual pinboard: users can create boards around different themes or topics and then pin images to those boards. Other users can follow boards, comment on pinned images or re-pin them to their own boards. It’s highly addictive, fun and visually engaging.
Essentially, Pinterest is about visual content curation. It’s the perfect place to tell an engaging story and get people involved in that story. Which is why it’s a great platform for cause marketers. Read →
Part 11 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “From User to Customer: How Good Design Creates Engagement” presented by Oliver Hurst-Hiller, CTO & EVP Product at DonorsChoose.org, who describes how DonorsChoose.org’s Facebook integration drove $100M in donations. Read →
Case Study: Social Media for Social Good. From engagement to action: finding a cause that gets fans fired up. Stefanie Michaels, aka Adventure Girl, and Operation Smile at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Drew Olanoff was diagnosed with Hodgkin’s Lymphoma in May of 2009. Instead of moping, he launched BlameDrewsCancer.com where on Twitter you could blame his cancer for whatever you like. The hook? By doing so, he promised that he would find a way to raise one dollar for each unique person who blamed his cancer for something. Read →
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