WeTopia is a new online social game designed to raise money for children’s charities in the real world. A first effort from Sojo Studios, it is a free-to-play Facebook game (meant to be part of a series) where players “create villages and help their neighbors.” Designed to be fun for users while at the same time helping solve real-world issues, it’s the latest effort to turn social gaming into social good. Read →
Finding the right voice on Facebook has been a work in progress for The Humane Society since creating their Facebook page in 2007. The organization has discovered that “When it comes to caring for animals, people prefer something a little more serious than the tongue-in-cheek fare found on many Facebook pages.” So how did the Humane Society manage to reach – and surpass – the one million fan mark while experimenting to find the right tone for their organization? Read →
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake [...] Read →
On Tuesday night, January 12th, the 7.0 magnitude earthquake in Haiti entered my home via Twitter. It was there that I read early reports of the widespread devastation and saw the horrific photos of the collapsed building (including schools) with people literally buried alive. Beyond breaking the news, it was also via Twitter that I [...] Read →
According to a survey conducted with KRC Research and released on the new Weber Shandwick Social Impact blog (impact.webershandwick.com), the majority of nonprofit organizations (88%) are experimenting with social media to engage key audiences, but a significant majority (79%) are uncertain of how to demonstrate social media’s value for their organizations. Only half (51%) report [...] Read →
Mashable article with statistics from the Community Philanthropy 2.0 report: profiles, demographics, what donors want from social media engagement with social causes. Story on Mashable. Read →