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Awe is Most Likely to Inspire Sharing (Among NYTimes Reades)

Times Email

Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles, checking it every 15 minutes for more than six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or on the Web home page.  The results show that: People preferred [...] Read →

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