Back in January Procter & Gamble Co.’s Secret deodorant launched a new campaign on Facebook, called “Mean Stinks,” meant to combat bullying and to bring attention to the brand. Last month, the campaign expanded to include a publicity tie-in with Amber Riley of “Glee” and an iAd campaign, and has seen impressive results through engagement and brand sales. Read →
A poll by Mashable and Effie Worldwide reveals that 70% of marketers plan to increase their social media budget by more than 10% this year. The primary social media goal for these marketers is to increase Facebook “Likes.” Read →
As brands compete to create amusing and creative online videos in the hopes that they will go viral (ex Old Spice), T-Mobile’s strategy was simple and brilliantly effective. Take a video that already went viral – JK Wedding Entrance Dance – and spoof it with content that never fails to captivate audiences: a royal wedding. Read →
On March 28, Kraft ran a series of TV ads that incorporated tweets, with the ads airing on the same day the tweets were sent. The spots ran during TBS’s late-night talk shows “Conan” and “Lopez Tonight,” and the same marketing sequence was repeated the following day and night. The campaign was created by agency Crispin Porter + Bogusky, who produced 10 commercials in two days. Kraft called the initiative “Mac & Cheese TV,” and has posted the spots to its YouTube channel. But did the company use all the right ingredients to generate as much buzz and engage its fans as broadly as it could have? Read →
|
