A recent study by the Luxury Institute in New York measured the media consumption of wealthy individuals ages 35 and younger. Overall, consumption via mobile – smartphones and tablets – is up, and consumption via traditional media – television, radio, and print newspaper – is low in comparison with older generations. Read →
Social media is now the #2 choice for small businesses using online marketing, second only to company websites. As of March 2011, 44% of survey respondents use social media for marketing, 28% use SEO and only 21% use paid search. In addition, more small businesses plan to use social media in their online marketing in 2011 than any other method (other than their company website). Read →
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