Asking your customers and fans to hack your brand is about as social as a social business can get. You don’t own your brand: your customers do. And hosting your own brand hackathon is a brilliant way to find out just how far your brand can go if you let them have the controls.
“I think the reason people don’t do brand hackathons is brand managers jealously guard their tag lines, logos, and look,” says Betabrand founder Chris Lindland. If this is you, you’re not ready for a brand hackathon. Read on to find out what you’re missing. Read →
