IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalogue – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website. Read →
‘Tis the season of online shopping, and American Express is encouraging cardholders to do their shopping online by giving away $20 million in “surprise” gifts. The program – called the Gift Chain – gives cardmembers a surprise reward each time they spend at least $25 at a participating online retailer, and many of these unexpected ‘gifts’ can be shared with up to three Facebook friends. Read →
Social media is the fastest-growing source of traffic to online retail sites–but visitors from Facebook or Twitter have a lower conversion rate than those arriving on a shopping site via a search engine, according to a new study released by e-commerce personalization engine RichRelevance. The company analyzed more than 200 million August 2011 shopping sessions on major US retailing sites to understand trends in online shopping behavior, and found that Facebook traffic to online retailers increased 92% from August 2010 to August 2011. Read →
Groupon is getting tons of new subscribers, but how many of them are actually buying the daily deals? Out of Groupon’s 115 million subscribers, only 23 million (or approximately 20%) have ever made a purchase. Read →
New stats from eMarketer estimate that by the end of 2011, 88.2 million Americans (nearly half the population) will have used an online coupon in the past year. This number is projected to rise to 96.8 million adults by 2013. The data clearly indicates that “digital coupon usage is now firmly a part of the online shopping experience of millions of US consumers.” Read →
Teens are online, on Facebook, and willing to shop – especially teen girls. 96% of American teens (ages 12-17) will use the internet at least once a month by the end of this year, compared to only 74% of the total U.S. population. 80% of U.S. teens will use social networks in 2011, compared to [...] Read →
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