Post navigation

Adidas Teams With Champs Sports To Create Instagram Mini Series

Instagram is preferred social network for teensc

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. #adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. According to Adidas, this campaign is the first-ever video series designed specifically for Instagram. Read →

Social Media News Ticker: YouTube Launches Music Show, Adds Bigger Video Screen

Social Media News Ticker

Foursquare to begin charging fees for data, YouTube launches a music show and adds a bigger video screen, Twitter may be changing the retweet, and more; here are the latest updates in social media. Read →

Social Networking Stats: Facebook Ranks #3 In Online Video Views, #RLTM Scoreboard

Social media ranks at bottom for website customer satisfaction

The latest report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Google Sites (driven largely by YouTube) had the highest engagement, and generated the highest number of video content views during June, nearly 15.7 billion. AOL followed with 775 million, and then Facebook with 730 million. Read →

US Consumers Watch Over 6 Billion Minutes of Online Video Ads

A new report by comScore looks at the number of Americans watching online video, including video ads. The number of video ad views reached 15.8 billion in May 2013 (up from 13 billion just the month before) and Americans watched a total of 6 billion minutes of video ads. Read →

60% Visit YouTube Once A Week Or More

YouTube Dominates Online Video

YouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013. And only 9% of respondents “never” visit YouTube. Read →

Social Networking Stats: YouTube Reaches 1 Billion Monthly Users, #RLTM Scoreboard

YouTube Dominates Online Video

On Wednesday, YouTube announced a new milestone: the site now has more than one billion unique users every month. This means that nearly one out of every two people on the internet visit YouTube. Read →

TD Bank Invests in Google+ To Boost Search Results

TD Bank Invests in Google Plus content

TD Bank is going against the grain of social marketing and investing primarily in content on Google+, hoping to gain better search results for customers looking for local banking options. While previous social media efforts have focused around a main corporate Facebook page and Twitter handle, the new “Bank Human Again” campaign is meant to make TD Bank content accessible to those searching for neighborhood banks. Read →

Social Networking Stats: YouTube’s Nordic Expansion, #RLTM Scoreboard

YouTube's Nordic Expansion

YouTube has seen impressive growth in Sweden following the launch of a local site in 2008. Based on those figures and the current popularity of YouTube in neighboring countries, the video sharing platform has just launched local sites in Denmark, Finland and Norway. Read →

Turkish Airlines Video Ad Tops 100 Million Views

Kobe vs Messi - Turkish Airlines viral ad (via YouTube)

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It was the fourth most-viral online ad in 2012, and took the prize as the year’s most-viewed travel ad. Read →

Tech Buyers: 43% Research Products After Seeing Mobile Ads

Mobile-only email access on the rise [study]

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product. Read →

Post navigation