YouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013. And only 9% of respondents “never” visit YouTube. Read →
On Wednesday, YouTube announced a new milestone: the site now has more than one billion unique users every month. This means that nearly one out of every two people on the internet visit YouTube. Read →
TD Bank is going against the grain of social marketing and investing primarily in content on Google+, hoping to gain better search results for customers looking for local banking options. While previous social media efforts have focused around a main corporate Facebook page and Twitter handle, the new “Bank Human Again” campaign is meant to make TD Bank content accessible to those searching for neighborhood banks. Read →
YouTube has seen impressive growth in Sweden following the launch of a local site in 2008. Based on those figures and the current popularity of YouTube in neighboring countries, the video sharing platform has just launched local sites in Denmark, Finland and Norway. Read →
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It was the fourth most-viral online ad in 2012, and took the prize as the year’s most-viewed travel ad. Read →
A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product. Read →
IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalogue – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website. Read →
Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Read →
South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012 and by September 20th it had received the most likes of any online video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Read →
Check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter. Read →
