Tag Archives: online video

Adidas Teams With Champs Sports To Create Instagram Mini Series

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page.

#adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period.

Episodes will be categorized into four different shows: “Lace Up” will feature professional athletes like DeMarco Murray (Dallas Cowboys) and Robert Griffin III (Washington Redskins) sporting Adidas wear, “Elements of GAME” will star rapper Lil Jon dressed as a high school science teacher, “QVG” is a parody on the home-shopping channel experience, and “The Stans” is a sitcom featuring Adidas’ classic Stan Smith sneaker collection.

In each of these mini series, the athletes and celebrities will be showing off their funky, yet comical personalities (AdWeek).

Following Adidas and Champs’ Tumblr-based 2013 adicolorTV, this year’s campaign is the first-ever video series designed specifically for Instagram.

According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).

“You can expect to see a blending of sport, pop-culture, music, and humor coming to life in a way that no other brand can do it,” says Kelly Olmstead, director of brand marketing for Adidas. “You’ll see episodes ranging from classroom lessons taught by Lil Jon, Von Miller showing us the best touchdown dance in the industry, and DeMarco Murray and RG3 pulling off a great Stan Smith impersonation.” (Fast Company)

Though this Instagram-specific video series may be the first of its kind, Adidas and Champs Sports are not the only companies to use the social network to share unique video content. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series. Followers could ask the new car any question, through any social network using the hashtag, and the MINI would respond in a way that showed off the car’s new features. The campaign led to over 30 creative videos (Econsultancy).

Starbucks ranks among the top brands sharing Instagram videos as well, hosting numerous creative and artsy videos featuring coffee and cup designs.

You can also take a look at AdWeek’s most recent Instagram Brand Video Rankings.

Has your brand considered using Instagram video?

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Social Media News Ticker: YouTube Launches Music Show, Adds Bigger Video Screen

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, YouTube and Foursquare:
Twitter logo SM

Twitter

YouTube logo

YouTube

Foursquare app

Foursquare

  • Foursquare to begin charging fees – Foursquare will begin charging some businesses for access to its database of restaurants, shops and venues as a way to monetize data gained from years of check-ins; Foursquare is looking to the heaviest users of its data to either pay fees or offer services in return (The Wall Street Journal)

Any social media updates that we missed? Let us know in the comments below.

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Social Networking Stats: Facebook Ranks #3 In Online Video Views, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 125 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 70 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

Facebook #3 in Online Video Views, Still Far Behind Google Sites

The latest report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June; an impressive 85.2% of the U.S. Internet audience. In terms of online video ads, Americans viewed over 20 billion, up from 15.8 billion last month.

YouTube helps Google dominate online video viewsGoogle Sites remains the number one online video content property (with 158.3 million unique viewers) largely due to YouTube. Facebook came in a distant second with 61.6 million viewers.  The other top properties were:

  • AOL (51 million)
  • VEVO (49.3 million)
  • Microsoft Sites (46.8 million)

Google Sites (again driven largely by YouTube) had the highest engagement, and generated the highest number of video content views during June, nearly 15.7 billion.  AOL followed with 775 million, and then Facebook with 730 million.

Will Facebook ever be able to catch up to Google’s lead in online video?

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US Consumers Watch Over 6 Billion Minutes of Online Video Ads

Old Spice Online VIdeo AdA new report by comScore looks at the number of Americans watching online video, including video ads.  The number of video ad views reached 15.8 billion in May 2013, up from 13 billion just the month before. BrightRoll Platform ranked #1 with 2.6 billion ad impressions, followed by Google Sites with close to 2.6 billion.

Americans watched a total of 6 billion minutes of video ads; BrightRoll Platform delivering the highest duration of video ads at 1.3 billion minutes. Video ads reached 53% of the total U.S. population an average of 96 times during the month; they accounted for 27.9% of all videos viewed and just 2.6% of all minutes spent viewing video online.

Nearly 41 billion video content views occurred during the month of May, with Google Sites (“driven primarily by video viewing at YouTube.com”) generating the highest number, at nearly 14 billion.  Google Sites had the highest average engagement among the top ten properties, which also include Facebook, AOL, VEVO, NDN, Microsoft Sites, Viacom Digital, Yahoo! Sites, Amazon Sites and Turner Digital.

Other general statistics from the May 2013 data:

  • 84.8% of the U.S. Internet audience viewed online video in May
  • average length of an online video was reported to be 5.6 minutes long
  • average length of an online video ad was 0.4 minutes

Is your brand advertising via online video?

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60% Visit YouTube Once A Week Or More

YouTube Dominates Online VideoYouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013.  And only 9% of respondents “never” visit YouTube.

The site’s popularity is still growing: 30% of respondents said they visit YouTube more often now than they did a year ago. The majority, 53%, said they visit YouTube the same amount as they did a year ago.  Only 17% said they visit YouTube less often.

The majority of respondents ( 58%) not only watch videos on YouTube, but also have a YouTube account.  However, 38%  never signed up to use YouTube, and 4% had a YouTube account in the past but don’t use it anymore.

Other highlights from the report:

  • 22% of respondents visit YouTube every day
  • 28% visit YouTube a few times per week
  • 10% visit YouTube about once per week
  • 15% visit a few times per month

How does this play out against the competition?  Over one-third of respondents (37%) said they “rarely” watched online video on a site other than YouTube; 11% never did. Nearly one in five (19%) watch other online videos “a few times per week.”

YouTube and Online Video (via AYTM Study)

The main conclusion: YouTube continues to dominate online video, with no signs of slowing down anytime soon.

Results were collected on March 25 via AYTM’s online survey panel of 400 respondents.

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Social Networking Stats: YouTube Reaches 1 Billion Monthly Users, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 99 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 55 million monthly unique visitors via Reddit

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

YouTube Reaches One Billion Monthly Users

YouTube Announces 1 Billion UsersOn Wednesday, YouTube announced a new milestone: the site now has more than one billion unique users every month.  This means that nearly one out of every two people on the internet visit YouTube.

YouTube listed some fun ways of quantifying one billion users:

  • the site’s monthly viewership is the equivalent of roughly ten Super Bowl audiences
  • if YouTube were a country, it would be the third largest in the world (after China and India)
  • PSY and Madonna would have to repeat their Madison Square Garden performance (in front of a packed house) 200,000 more times

TechCrunch notes that this number is something even TV networks dream of, and speculates that – as a result of these numbers – “online video ad spend will go up.”

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TD Bank Invests in Google+ To Boost Search Results

TD Bank is going against the grain of social marketing and investing primarily in content on Google+, hoping to gain better search results for customers looking for local banking options.  While previous social media efforts have focused around a main corporate Facebook page and Twitter handle, the new “Bank Human Again” campaign is meant to make TD Bank content more accessible to those searching for neighborhood banks.

The Google+ campaign features 96 unique videos with footage of local New York City stores and interviews with store managers.  The videos will appear on new, local Google+ pages for TD Bank locations in New York City.  TD Bank CMO Vinoo Vijay told AdAge that the company hasn’t even created Facebook pages for individual, local stores – this effort has only been made on Google+.

How does TD Bank know that their investment in Google+ will pay off in terms of search results? The content will be used in “hyper-locally targeted display ads” — when New York City residents click on the ads, they will see the video for their local bank.  The company is not buying search ads to draw traffic to their Google+ pages, but Mr. Vijay told AdAge that he “thinks they will rank prominently based on the effort put into maintaining them.”

“Our ultimate goal is for more consumers to walk into our stores by giving them content that makes the store much more accessible,” he told AdAge.

Will TD Bank’s Google+ social strategy pay off in terms of search results?  Does it make sense to have pages for local stores on Google+ but not on Facebook?

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Social Networking Stats: YouTube’s Nordic Expansion, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 93 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Posterous: 15 million monthly users via Posterous
Reddit: 56 million monthly unique visitors via Reddit

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

YouTube Sees Huge Growth in Sweden, Expands In Nordic Countries

YouTube Sees Big Growth in SwedenYouTube has seen impressive growth in Sweden following the launch of a local site in 2008.  Based on those figures and the current popularity of YouTube in neighboring countries, the video sharing platform has just launched local sites in Denmark, Finland and Norway.

Sweden’s YouTube.se now has one million unique daily visitors.   In 2008, viewers watched just 1.2 million clips per day; now, that number has grown to 25 million video clips each day – a growth level of 1,983% over the last five years (eMarketer).

The launches in Denmark, Finland and Norway are a reaction to the local site’s success in Sweden, and also YouTube’s stats in those countries:

  • YouTube is the third most visited website in Denmark
  • YouTube is the fourth most visited website in Finland
  • 12% of internet users in Norway visit YouTube daily (18% of those ages 15-29)

The expansion will provide viewers with more relevant content, and will enable local advertisers to “purchase and run banner, text and video ads directed specifically toward visitors in those three countries.”

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Turkish Airlines Video Ad Tops 100 Million Views

Turkish Airlines viral videoTurkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today.

It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views (Skift).  To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As of Tuesday morning, the ad had been viewed 101,571,553 times, and received over 106,000 ‘likes’ on YouTube.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

How Mobile, Social Media Affects Tech Buyers' Likelihood To PurchaseA new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.”  The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product (ClickZ).

How does social media affect consumers’ attitudes about technology products and brands?

  • 40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media
  • 42% are willing to recommend a brand to others if they’ve been affected positively by the firm’s social media presence
  • 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook

The study also looked at mobile usage among visitors to technology news sites:

  • 92% of tablet users seek out things like product reviews on their device; 72% do so on their smartphone
  • 75% of tablet users engage in purchase-related activity on their device; 70% of smartphone users do so

The study also revealed the efficacy of mobile ads. Seeing a mobile ad about a product inspired 43% of respondents to research that product, and 21% of those surveyed said they purchased a product because of a mobile ad.  Online video also had a marked effect on purchase behavior; the study revealed that 44% of respondents have purchased a tech device after watching an online video about it.

“Mobile and social are converging to become one of the most powerful ways for marketers to influence prospects when they’re shopping,” Matthew Yorke, president of IDG Global Solutions, told ClickZ.

The study by IDG – “The Echo Effect: Understanding the Value of Tech Buyers” – surveyed 3,100 visitors of technology news sites like PCWorld and MacWorld.

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