Social data startup Gnip already offers data from Twitter, Facebook, Google+, Disqus, WordPress, YouTube, and China’s Sina Weibo. On Wednesday, Gnip announced an exclusive partnership with Tumblr to pull in social data from Tumblr’s 50 million plus blogs, and Tumblr CEO David Karp announced that Tumblr will be launching paid advertising options starting May 2nd. Plus, check out the #RLTM Scoreboard. Read →
The presence of advertisers on Twitter has grown significantly since the introduction of Promoted Tweets in April 2010, and now a few brands are taking it a step further: using the organically trending topics and hashtags as a vehicle for their Promoted Tweets.
Last week, as #alliwant was organically trending, several brands harnessed the power of this trending phrase to engage more users with their paid marketing messages, including Pillsbury, Coca Cola, and Greater Than AIDS (an anti-AIDS initiative). Read →