Influence marketing has become a core marketing discipline, with more than two-thirds of marketers saying they’ll be dedicating significant efforts to social media influence campaigns in the next 12 months. But the majority will not be using social scoring platforms to support those efforts, saying they are “not sold on social scoring as a valid measurement.” Read →
In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. Fast forward 6 months, and so much has changed in a very short time. Read →
Too often, brands sign up to run promotional programs targeted to influencers using tools such as Klout or Kred—but forget all about the basics of what makes a marketing campaign work. If you’re using a personal influence measurement tool to identify and deliver product samples or special offers to high-ranking online individuals, make sure you think through the details of how you plan to engage with them. Read →
Personal influence measurement tools are commonly used by communications firms to keep tabs on influencers with whom they are building relationships on behalf of their clients. But relying on Klout or Kred scores to identify the right influencers is not enough—these tools should be part of a balanced, integrated approach to understanding influencers, and identifying the right ones for your brand or your client. We spoke to Zoetica founder and PR veteran Kami Watson Huyse to get her take on how she uses personal influence measurement to build and manage relationships with the right influencers for her clients. Read →
It’s hard to know exactly what an influence score measures. But can we tell if a given user’s score on a platform like Klout, Kred or PeerIndex is a “good” score? Read →
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? Read →
Not all influence measurement tools work the same way, and picking the right tool for the job is critical. The first question to ask yourself: are you trying to score, rank or analyze large numbers of people—or are you trying to identify and understand the people who are influential in a given subject matter, topic or market? While most users will happily focus on managing their own personal influence scores on Klout or Kred, serious business users, agencies and marketers also need to understand the range of enterprise-level tools that offer a deeper look at how online conversations are shaped. Read →
The Realtime Report’s Guide to Influence Measurement Tools examines personal influence measurement tools–Klout, Kred, PeerIndex, TweetLevel and PeekAnalytics–which measure the influence of individual social network users, as well as contextual influence measurement tools from TRAACKR, mBLAST, SpotInfluence and Appinions, which are designed to look at influence in the context of topics, subject matter expertise, and how conversations are shaped and shared online. Read →
In the coming months the conversation about online influence measurement will expand from a focus on user-scoring to a broader understanding of how to manage influence relative to a specific brand or conversation. One of the pioneers in this industry is Appinions, is introducing a new feature, the influencer gap report, designed to answer the question: “Who should be talking about you–but isn’t?” Read →
Announcing The Realtime Report’s Guide to Online Influence Measurement Tools — a guide for brands, agencies, developers and anyone interested in understanding the rapidly evolving, innovative, controversial and potentially very disruptive field of influence measurement. And asking for your help to make sure that we’re creating something truly useful! Read →
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