4EWQ47X3WA5C Maintaining its place at the forefront of interactive campaigns, Pepsi is sporting new packaging to support the launch of highly anticipated reality TV show “The X Factor” with Simon Cowell. As lead sponsor of the show, Pepsi is rolling out three hundred million cases that combine Pepsi and X-Factor branding, and a contest involving mobile photo-sharing. Read →
It’s summer, and according to Pepsi’s latest campaign, “Summer Time is Pepsi Time.” Pepsi launched the Foursquare element of this campaign over July 4th weekend, with a national TV spot encouraging viewers to follow Pepsi on Foursquare and “unlock summer fun.” According to MediaPost, this is the first major CPG brand to put Foursquare in a national TV commercial, and the first time Pepsi will offer a global Foursquare badge. Read →
A poll by Mashable and Effie Worldwide reveals that 70% of marketers plan to increase their social media budget by more than 10% this year. The primary social media goal for these marketers is to increase Facebook “Likes.” Read →
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