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Do You, You…Tweet Like We Do? What AT&T Can Learn From Peter Frampton

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When social media efforts miss the point: guest blogger Anne Weiskopf attends a Peter Frampton show where sponsor AT&T is attempting to encourage concert-goers to tweet to their Twitter wall. Concert attendees ask: “What is Twitter and why should I sign up for an account?” and “How does AT&T make money off of getting me to twitter?” Read →

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