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In-Store Mobile Commerce: 52% Use Phones to Make Purchase Decisions

Mobile shoppers: Hispanics, African Americans are adopting m-shopping technologies faster than Caucasions

According to the latest research on mobile shopping from Pew, more than half of adult cell phone owners used their cell phones while they were in a store to get help with a purchase decision during the 2011 holiday season. Read →

65% of Online Americans Use Social Networking Sites; Young Adult Women Are The Power Users

Pew Internet logo

65% of online adults now use social networking sites like Twitter, Facebook or LinkedIn, up from 61% one year ago, according to the latest report from the Pew Internet & American Life Project. And, for the first time, it means that half of all adults (50%) use social networking sites. Read →

8% of U.S. Adult Internet Users Use Twitter; Users More Likely to Be Young, Urban Minorities

Pew Twitter Activity Frequency

The Pew Research Center’s Internet & American Life Project has released the first-ever report that exclusively examines Twitter users.  The results in this report are based on data from telephone interviews of U.S. adults conducted from November 3-24, 2010. According to the report, 8% of American adult internet users are Twitter users, and 2% say [...] Read →

10% of Status Update Users Also Use Location-Based Services

LBS Users

The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008.  Of those status update [...] Read →

42% of U.S. Adults Age 50 and Older Now Use Social Networks

Pew Older Adults

The Pew Research Center’s Internet & American Life Project has release a new report that shows remarkable growth in social networking use among older U.S. adults.  The report is primarily based on data from telephone interviews  April 29 and May 30, 2010, among a sample of 2,252 adults, age 18 and older. According to the [...] Read →

More US Adults Than Teens Now on Social Networks

pew-graph

35% of US adults now have social network profiles, up from 8% in 2005.  That’s still a smaller proportion that the 65% of teens — but a larger number overall. The just-released the results of the Pew Internet & American Life Project’s December 2008 tracking survey shows that the use of social media still skews [...] Read →

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