Thanks to a small group of power users, the average Facebook user gets more than he or she gives. According to a new study released by the Pew Internet & American Life Project, these power users represent between 20% and 30% of users depending on the type of activity, and they contribute far more than the typical user does. Read →
According to the latest research on mobile shopping from Pew, more than half of adult cell phone owners used their cell phones while they were in a store to get help with a purchase decision during the 2011 holiday season. Read →
65% of online adults now use social networking sites like Twitter, Facebook or LinkedIn, up from 61% one year ago, according to the latest report from the Pew Internet & American Life Project. And, for the first time, it means that half of all adults (50%) use social networking sites. Read →
Social media tools have ‘become a regular part’ of the political landscape, according to a recent report by Pew Research Center’s Internet & American Life Project. In the months leading up to the November 2010 elections, 21% of online adults used social networking sites like Facebook or MySpace to connect to a campaign or the election [...] Read →
A recent study released by Pew shows that while the Millenial generation (ages 18-33) is still in the lead in most categories of online participation, older generations are making rapid gains – and even coming out ahead in certain areas. As reported by The New York Times, internet users from all age groups increased participation [...] Read →
The Pew Research Center’s Internet & American Life Project has released the first-ever report that exclusively examines Twitter users. The results in this report are based on data from telephone interviews of U.S. adults conducted from November 3-24, 2010. According to the report, 8% of American adult internet users are Twitter users, and 2% say [...] Read →
Wealth management firm SEI surveyed 46 individuals with more than $5 million in investible assets, and found that 70% of high-net-worth individuals surveyed are users of Facebook and other social media sites, considerably more than the number of daily social media users among the general populace. Read →
Pew continues to release interesting reports tracking U.S. rates of internet adoption. The latest report, based on a Pew Internet telephone survey of 2,252 U.S. adults age 18 and older, conducted by Princeton Survey Research International between April 29 and May 30, 2010, is focused on app usage on mobile devices. The report also contains Nielsen data [...] Read →
According to Pew Internet Project’s September 2009 survey data, 19% of Americans tweet or use social networks to gain updates or inform others about what they are doing, up from 11% in 2008. 37% of Internet users ages 18 to 24 use Twitter or another service, up from 19% in December 2008. Internet users who [...] Read →
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