How did Panasonic’s “Pin It to Win It” photo contest exceed expectations – with over 10,000 entries – in just two weeks? The brand recently partnered with email media company PureWow, using a Pinterest-fueled photo contest targeting a specific audience. Read →
4EWQ47X3WA5C Maintaining its place at the forefront of interactive campaigns, Pepsi is sporting new packaging to support the launch of highly anticipated reality TV show “The X Factor” with Simon Cowell. As lead sponsor of the show, Pepsi is rolling out three hundred million cases that combine Pepsi and X-Factor branding, and a contest involving mobile photo-sharing. Read →
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