Here’s your quick weekly summary of all the latest social media news, including changes and new features on Google+, Twitter, Pinterest and Tumblr: Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, Pinterest, Flickr and Klout: Read →
In celebration of National Proposal Day (March 20th), we’re taking a closer look at how newly engaged and married women are using social media to share the details of their wedding. The annual “What’s On Brides’ Minds” survey from David’s Bridal looks at social media use before, during and after the wedding – and even examines the possibility of live streaming weddings (via Skype or social media) for those who can’t attend. Read →
Time Inc.’s Cooking Light site has seen impressive growth, with social media referrals and mobile playing a big part. Since its launch in February of last year, the mobile site has grown 106%. Social media referrals are now the #2 source of traffic for CookingLight.com, and “the brand has introduced new strategies to ensure these traffic numbers continue to grow.” Read →
Here’s your quick weekly summary of all the latest social media news, with changes and new features for several of the major social media platforms, including Twitter, Facebook, LinkedIn, Pinterest and Instagram. Read →
A recent campaign by Nails Magazine illustrates the power of Pinterest as a visual marketing tool. Focused on creative designs for nails, the magazine also runs a Nail Art Gallery site – a forum for nail technicians and salon owners to share nail designs and receive feedback in the form of viewer likes, comments, shares and pins. The brand made a first foray onto Pinterest to help generate traffic, and saw huge results in terms of pageviews and Pinterest followers. Read →
What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Read →
Better Homes and Gardens, Allrecipes.com and Campbell’s Soup have all turned to Pinterest for their “Best Thanksgiving Ever” promotion. Meredith – the company behind Better Homes and Gardens and Allrecipes.com – created the reader-driven Pinterest sweepstakes to “interact with readers, support partners and boost traffic and engagement metrics.” Read →
IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalogue – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website. Read →
Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook. Read →
