Check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter. Read →
For its light-hearted Tweets over the years, Naked Pizza has always been one of our favorite foodies to follow. The New Orleans-based chain known for its all-natural ingredients has achieved striking results from its social media strategy, including prompting around 8,000 investment inquiries. Read →
Domino’s Pizza, which operates 627 stores in the UK, credits a nationwide promotion on Foursquare that encourages users to check-in at its outlets as a key reason for its recent surge in sales. The chain reported a 29% jump in pre-tax profits in the half year period ended June 27. Domino’s said sales in its e-commerce [...] Read →
What is it about pizza chains that they seem so far ahead of other restaurant companies when it comes to using social media? Domino’s and Pizza Hut have been active for a while and now Papa John’s, the third-largest pizza company globally, is launching a social-media campaign at its Facebook site. Called “Papa’s Specialty Pizza [...] Read →
On a rainy Sunday night, a Domino’s Pizza order took an hour to arrive–and then it was the wrong pizza. The angry pizza customer turned to Twitter to vent. What followed went way beyond the mea culpa tweet increasingly more common in business today. Ramon DeLeon, managing partner of seven Chicago-area Domino’s stores, saw the [...] Read →
Naked Pizza, an all natural pizza place in New Orleans, has a great story to tell about using social media tools such as Twitter and Facebook in its marketing efforts – which include posting a billboard outside the store encouraging people to follow on Twitter. Jeff Leach, one of the co-founders of Naked Pizza, says [...] Read →
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