While many brands are still struggling with some of the most basic tenets of social media marketing, some have made the leap to engage in realtime marketing–connecting customer actions or cultural moments to their brands in realtime. In the case of Pepsi, that leap was made more than a year ago–but the presentation that PepsiCo Head of Digital Shiv Singh delivered at Realtime NY on June 6, 2011 still feels cutting-edge and exciting one year later. Read →