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Social Sampling: the @PretzelCrisps Case Study from #RLTM NY [Best of the Backchannel]

Pretzel Crisps Social Sampling Case Study

Part 16 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Show Me the Money (Part 2): Realtime Coupons, Bottom-line Conversions,” presented by Jason Harty, Director of Field & Interactive Marketing, Pretzel Crisps, in which Harty discusses how Pretzel Crisps used online coupons and social sampling to drive sales. Read →

#RLTM Realtime NY 11 Presentations Part 2

CSR Panel at #RLTM NY 11

This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 in the afternoon: Rick Wion, Ginny Cooper, Michael DiLorenzo, Daniel Gallant, Frank Speiser, Allison Ausband and Jason Harty. Read →

Enough with the “social.” It’s time to get real.

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We have news for you. People want to be friends with people. They don’t want to be friends with brands. Not even yours. Your customers want you to do what you’re in business to do: create real-life, realtime value. Read →

Press Release: Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, …

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NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →

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