A recent study by TBG Digital examined ad impressions from 10 different brands on both Facebook and Twitter in Q1 of 2012. The results? Twitter ads are attracting higher CPMs than other social networks. Read →
It’s now legal for alcohol brands to buy ads on Twitter, and Jack Daniel’s recently became the first alcoholic beverage to launch a promotion via Twitter, aiming to build buzz surrounding the launch of their new Tennessee Honey whiskey product and to keep their reputation as a “social brand.” Read →
The presence of advertisers on Twitter has grown significantly since the introduction of Promoted Tweets in April 2010, and now a few brands are taking it a step further: using the organically trending topics and hashtags as a vehicle for their Promoted Tweets.
Last week, as #alliwant was organically trending, several brands harnessed the power of this trending phrase to engage more users with their paid marketing messages, including Pillsbury, Coca Cola, and Greater Than AIDS (an anti-AIDS initiative). Read →
Show Me The Money. Twitter has introduced a series of services designed to let advertisers engage with its 150 million users. What’s working—and what’s next? Kara Swisher, Co-Executive Editor, All Things Digital, interviews Adam Bain, President of Global Revenue, Twitter at TWTRCON SF 10. Watch live video from TWTRCON on Justin.tv Read →
Take the Survey & Win a Prize: What Do You Think of Twitter's Promoted Tweets, Trends and Followers?
Over the last few weeks, Twitter’s been rolling out its new advertising products–you have probably noticed Promoted Trends, Promoted Tweets and even Promoted Followers on the service’s web site. Promoted Tweets are now also appearing in the user timeline for HootSuite users, and even in Google search results. The reaction from users, judging by comments [...] Read →
On Friday, November 5, 2011, McDonalds purchased a “Promoted Trend” on Twitter. Promoted Trends, which reportedly cost as much as $100,000, let you sponsor a “trending topic” that appears on Twitter.com. The Promoted Trend appears at the top of the trending topics list, with a yellow label next to it indicating that it is “Promoted.” [...] Read →
