Last week, Twitter announced that it would no longer require advertisers to send a Promoted Tweet out to all of its own followers first. In what Marketing Land dubbed a “pure ad product,” these new Targeted Tweets can be shown to specific audience segments, targeted by geography or by device, and different messages can be sent at different times. SocialCode, the social advertising agency that is a subsidiary of The Washington Post Company, has released data claiming that The Washington Post was seeing triple the engagement rate from these new targeted ads. Read →
