There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
Radio Shack, Unilever, Country Music Television and Zuji Australia are some of the more than 600 companies that Twitter says it has partnered with in its rapidly growing advertising business. In a recent report for eMarketer, social media analyst Kimberly Maul examine how those four brands fared with some of their test marketing efforts. Read →
Twitter has announced that they will begin streaming promoted tweets in the timeline itself. At #RLTM Realtime NY 11, I moderated a really interesting panel discussion that included Steve Klabnik, the founder of rstat.us, an open-source service that clones the basic functionality of Twitter with a non-commercial and distributed system, who believes that “Twitter is too important to be owned by Twitter.” Read →
Part 10 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “McTrends: Starting Buzz and Managing Rumors” presented by Rick Wion, Director of Social Media at McDonald’s. Read →
It’s now legal for alcohol brands to buy ads on Twitter, and Jack Daniel’s recently became the first alcoholic beverage to launch a promotion via Twitter, aiming to build buzz surrounding the launch of their new Tennessee Honey whiskey product and to keep their reputation as a “social brand.” Read →
Over the last few weeks, Mongoose Metrics has conducted a series of tests on the efficacy of Twitter’s Promoted Tweets. The marketing and analytics company has detailed the results of these tests in a blog post. How Promoted Tweets work: advertisers can bid on multiple terms related to the content they’re promoting. Read →
The presence of advertisers on Twitter has grown significantly since the introduction of Promoted Tweets in April 2010, and now a few brands are taking it a step further: using the organically trending topics and hashtags as a vehicle for their Promoted Tweets.
Last week, as #alliwant was organically trending, several brands harnessed the power of this trending phrase to engage more users with their paid marketing messages, including Pillsbury, Coca Cola, and Greater Than AIDS (an anti-AIDS initiative). Read →
Show Me The Money. Twitter has introduced a series of services designed to let advertisers engage with its 150 million users. What’s working—and what’s next? Kara Swisher, Co-Executive Editor, All Things Digital, interviews Adam Bain, President of Global Revenue, Twitter at TWTRCON SF 10. Watch live video from TWTRCON on Justin.tv Read →
Over the last few weeks, Twitter’s been rolling out its new advertising products–you have probably noticed Promoted Trends, Promoted Tweets and even Promoted Followers on the service’s web site. Promoted Tweets are now also appearing in the user timeline for HootSuite users, and even in Google search results. The reaction from users, judging by comments [...] Read →
On Friday, November 5, 2011, McDonalds purchased a “Promoted Trend” on Twitter. Promoted Trends, which reportedly cost as much as $100,000, let you sponsor a “trending topic” that appears on Twitter.com. The Promoted Trend appears at the top of the trending topics list, with a yellow label next to it indicating that it is “Promoted.” [...] Read →