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Pillsbury and Coca Cola Use Organically Trending Hashtags With Their Promoted Tweets

Posted on December 16, 2010 by Marissa McNaughton | 1 Comment

The presence of advertisers on Twitter has grown significantly since the introduction of Promoted Tweets in April 2010, and now a few brands are taking it a step further: using the organically trending topics and hashtags as a vehicle for their Promoted Tweets.

Last week, as #alliwant was organically trending, several brands harnessed the power of this trending phrase to engage more users with their paid marketing messages, including Pillsbury, Coca Cola, and Greater Than AIDS (an anti-AIDS initiative). Read →

Posted in: Blog, Social Media Case Studies

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WATCH: Kara Swisher Interviews Twitter's Adam Bain at TWTRCON SF 10

Posted on November 23, 2010 by Tonia Ries | 1 Comment

Show Me The Money.  Twitter has introduced a series of services designed to let advertisers engage with its 150 million users. What’s working—and what’s next?  Kara Swisher, Co-Executive Editor, All Things Digital, interviews Adam Bain, President of Global Revenue, Twitter at TWTRCON SF 10. Watch live video from TWTRCON on Justin.tv Read →

Posted in: Blog

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Take the Survey & Win a Prize: What Do You Think of Twitter's Promoted Tweets, Trends and Followers?

Posted on November 10, 2010 by Tonia Ries | 2 Comments

Over the last few weeks, Twitter’s been rolling out its new advertising products–you have probably noticed Promoted Trends, Promoted Tweets and even Promoted Followers on the service’s web site.  Promoted Tweets are now also appearing in the user timeline for HootSuite users,  and even in Google search results. The reaction from users, judging by comments [...] Read →

Posted in: #RLTM Blog

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Promoted McRib Still an Active Topic 2 Days After Promoted Trend Buy

Posted on November 7, 2010 by Tonia Ries | 3 Comments
Promoted Trends

On Friday, November 5, 2011, McDonalds purchased a “Promoted Trend” on Twitter.  Promoted Trends, which reportedly cost as much as $100,000, let you sponsor a “trending topic” that appears on Twitter.com.  The Promoted Trend appears at the top of the trending topics list, with a yellow label next to it indicating that it is “Promoted.” [...] Read →

Posted in: Blog, Social Media Case Studies

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TWTRCON SF 10: A One-Day Total Immersion in Real-Time Business

Posted on September 13, 2010 by Tonia Ries | No Comments
TWTRCON SF09

We hope you’re able to join us on November 18 for TWTRCON SF, our one-day Business in Real Time conference.   If you can commit this early, register before Sept. 24 to lock in our early bird rates! TWTRCON SF 2010 will be our fourth TWTRCON event.  For our return to San Francisco, we are [...] Read →

Posted in: #RLTM Blog, Blog

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A 300% Increase in Clicks Via Promoted Tweets for Online Brokerage

Posted on August 26, 2010 by John Eckhouse | No Comments

Promoted Tweets are only in their infancy, but at least one firm is showing huge gains from trying out the new marketing technique. Zecco, an online brokerage firm, says that in several cases it has achieved between 280% and 300% increases in click-through rates on “hot” topics, especially around Read →

Posted in: Blog, Social Media Case Studies

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Twitter Reaches 190 Million Users, 65 Million Tweets a Day

Posted on June 9, 2010 by Tonia Ries | No Comments

Twitter COO Dick Costolo announced that Twitter now has 190 million users, who are sending out 65 million tweets each day.  The remarks were made at the June 7 Conversational Media Summit, and reported by TechCrunch.   Twitter reported in April that it had 180 million unique visitors, while it said in February that users were [...] Read →

Posted in: Social Media Statistics

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