Kobo, the eBook retailer, wanted to boost its Twitter followers. So last summer it decided to hold a contest on Twitter and see how many followers it could add to the 4600 or so it had at the time. It offered to give away three Kobo eReaders in a drawing among people who followed Kobo [...] Read →
During Black Friday, The Sports Authority gave away $500 gift cards to 20 randomly selected Foursquare users who checked in at one of the company’s stores (it has more than 400 retail outlets). Participants were required to publish the check-in between 10am and 3pm on Twitter to have a chance to win. Before the holiday [...] Read →
TechCrunch reports that a Loopt promotion Virgin America promotion appears to have been extremely succesful. On Tuesday, August 31, 2010, Virgin America and location network Loopt partnered to offer two-for-one tickets from California to Cancun or Los Cabos. To earn the deal, customers had to check in on Loopt at SFO, LAX, or at one [...] Read →
To encourage consumers to check in and tweet about their brands, many companies have been promoting special offers such as free appetizers, discounts and even free meals via location-based services such as Foursquare, Gowalla, Loopt, Booyah, and others. Christopher Heine at ClickZ News recently offered his view on what’s working well and what’s not. He’s [...] Read →
Tasti D-Lite, the frozen dessert chain popular in New York, is launching a Twitter and Foursquare-powered social media rewards program, TastiRewards, that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards. Customers can use their TreatCards — which also double as gift cards — to earn points for purchases, but [...] Read →
Dunkin’ Donuts is launching a series of iced coffee-themed activities on Twitter and Facebook. Beginning January 11, “followers” of @DunkinDonuts on Twitter are invited to participate in the inaugural “Twinter Games” for the chance to win one of the $50 Dunkin’ Donuts Cards, to be awarded each day. Each of the three themed “Twinter Games” [...] Read →
